PR Fair Trade Pioneers 9/00 (#)
„(Thurs., Sept. 21, 2000) — In an unusual turn of events, a small, Boston area company, Equal Exchange, congratulates a number of much larger companies for having announced that they are entering the field of fairly traded coffees – the niche market that Equal Exchange has had mostly to themselves since they created the category in 1991. In keeping with the company’s unconventional approach to business, Equal Exchange is glad to have direct competition for the first time, even specialty coffee powerhouses like Starbucks and Green Mountain.“
http://www.equalexchange.com/news_info/ pr9.00.html - Cached
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„Equal Exchange, the pioneer and U.S. market leader in fair trade coffee since 1991, is a full service provider of specialty, coffee and premium tea to supermarkets, natural food stores, restaurants, colleges and places of worship across North America. One hundred percent of Equal Exchange's products are fairly traded, and the firm offers the world's widest selection of fairly traded coffee, and four varieties of organic, fair trade tea. Based in Canton, Massachusetts, Equal Exchange is also a market leader in certified organic coffee with over 20 varieties.“
http://www.equalexchange.com/news_info/ pr7.02.html
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Tea & Coffee 11/03 - World News
„But coffee shop owners, including Seattle-based Starbucks, fought the tax. In fact, Jeff Babcock, owner of Zoka Coffee Roaster & Tea Company, staged a Boston Tea Party-style protest in early September, throwing coffee sacks into Seattle’s Green Lake.“
http://www.teaandcoffee.net/1103/world.htm
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Coffee on the Road - Boston (INeedCoffee.com)
„So let me say, with some degree of hesitation, that our future can be very bright. That while Boston has a great espresso scene, you may not have to travel beyond your own community before getting quality coffee drinks.“
http://www.ineedcoffee.com/00/05/boston/ print.asp
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Transfair USA | SCAA 2003 Highlights
„It was a banner year for Fair Trade at the Specialty Coffee Association of America's Annual Conference and Expo, held in Boston from April 23-27th. Thanks to the support of the DOEN Foundation and the Green Development Foundation, 96 coffee producers from 13 countries and 35 cooperatives were able to attend the event: a key educational and sales opportunity for the specialty coffee industry. In addition, we'd like to extend a special thanks to Royal Coffee NY Inc.“
http://www.transfairusa.org/content/about/ scaa2003.php
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PR Distribution through United Natural Foods
„CANTON, MA - September 16, 2003 - Equal Exchange, the 60 person employee-owned cooperative that has led the nation in Fair Trade coffee sales since creating the category in 1986, expressed disappointment today at the very modest scope of Procter & Gamble's recent decision to begin selling a Fair Trade Certified™ coffee under its Millstone brand. (see http://www.csrwire.com/article.cgi/2117.html for additional details.)“
http://www.equalexchange.com/news_info/ pr9.16.03.htm
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