PR Distribution through United Natural Foods (#)
„Equal Exchange's cocoa products from farmer cooperatives in the Dominican Republic give Americans an immediate, positive way to respond to the reports of chronic poverty, exploited child labor and slavery on cocoa farms in West Africa - the origin of 70% of the world’s cocoa. Even though Americans spend $13 billion a year on cocoa products, low prices paid to farmers have kept them poor, vulnerable and desperate. Thanks to recent pressure the cocoa industry has begun to study the labor problem, but it will not produce voluntary standards for cocoa trading until 2005. Equal Exchange’s cocoa products enable consumers to support a more sustainable and just cocoa economy today.“
http://www.equalexchange.com/news_info/ pr9.3.03.htm - Cached
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„The Fair Trade cocoa beans used in the mix were grown by a cooperative of cocoa farmers in the Dominican Republic, who use the income from Fair Trade to invest in plant nurseries so that farmer members can grow their own food. Green Mountain's Fair Trade hot cocoa launch is part of a growing trend by roasters who want to leverage their Fair Trade coffee success by expanding to other products. To find out how to start offering Fair Trade Certified hot cocoa and chocolate bars as part of your product line, contact cocoa@transfairusa.org .“
http://www.transfairusa.org/content/email/ buzz_oct.htm
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PR Distribution through United Natural Foods
„In an effort to demonstrate what is financially viable in the coffee industry Equal Exchange, a profitable and still growing 17 year old company, imports 100% of their coffee, tea and cocoa under Fair Trade terms, and in 2003 will import approximately 3,000,000 pounds of Fair Trade Certified coffee. The cooperative conservatively estimates that P&G's two major brands, Folgers and Millstone, together import over 500,000,000 pounds of green coffee every year. Others have estimated that P&G's annual Fair Trade volume may only reach 2 to 3 million pounds per year, but with no timeline given for even that amount.“
http://www.equalexchange.com/news_info/ pr9.16.03.htm
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PR Distribution through United Natural Foods
„Products initially available through the United Natural Foods warehouses include six SKU's of organic fair trade certified 12 oz. packaged coffee along with organic fair trade certified hot cocoa mix: Organic Breakfast Blend (whole bean and drip grind); Organic French Roast (whole bean and drip grind); Organic Mind, Body & Soul blend (drip grind); Organic Decaf (drip grind); and Organic Hot Cocoa Mix.“
http://www.equalexchange.com/news_info/ pr3.03v2.htm
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TransFair Canada: Chocolate Tasting & Photo Op
„Abel Fernandez, Dominican Republic cocoa farmer cooperative representative will urge more Canadian consumers to buy, and more retailers to carry Fair Trade Certified products at the launch of National Fair Trade Week in Ottawa on Monday. The event is organized by TransFair Canada, which issues licenses for sale of Fair Trade products. It will feature tasting of Fair Trade chocolate, the latest Fair Trade product line to become available in Canada.“
http://www.transfair.ca/en/mediaresearchers/releases/2004/chocolatetasting/
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„Equal Exchange works with its partners to develop educational materials for use in the congregations that address the social and environmental concerns around the coffee and cocoa trades. The company also makes available a customer service system created from the ground up exclusively for handling the orders, and educational needs, of faith-based communities.“
http://www.equalexchange.com/news_info/ pr3.03.htm
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