PR Distribution through United Natural Foods (#)
„In an effort to demonstrate what is financially viable in the coffee industry Equal Exchange, a profitable and still growing 17 year old company, imports 100% of their coffee, tea and cocoa under Fair Trade terms, and in 2003 will import approximately 3,000,000 pounds of Fair Trade Certified coffee. The cooperative conservatively estimates that P&G's two major brands, Folgers and Millstone, together import over 500,000,000 pounds of green coffee every year. Others have estimated that P&G's annual Fair Trade volume may only reach 2 to 3 million pounds per year, but with no timeline given for even that amount.“
http://www.equalexchange.com/news_info/ pr9.16.03.htm - Cached
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„Caffeine occurs naturally in tea, coffee, cocoa and chocolate products and is added to soft drinks and a variety of both prescription and over-the-counter drugs. Standard values for the caffeine content of these foods and beverages have been set (1). Thus an average sized cup (150 ml) of ground roasted coffee contains around 85 mg, instant coffee 60 mg, decaffeinated coffee 3 mg, leaf or bag tea 30 mg, instant tea 20 mg and cocoa or hot chocolate 4 mg caffeine.“
http://www.cosic.org/background-on-caffeine
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„In addition, for each case of coffee, tea or cocoa purchased through the project, Equal Exchange makes a contribution to the UMCOR Small Farmer Fund which further supports coffee farmers and their families. Listen to the difference fair trade makes:“
http://www.equalexchange.com/interfaith/ umcorproject.html
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„Equal Exchange has pioneered a business model that ensures a decent income for small-scale farmers in poor communities around the world. Equal Exchange's coffee and tea purchases are currently benefiting 19 small farmer organizations in 11 different countries from Indonesia to Mexico.“
http://www.equalexchange.com/news_info/ pr7.02.html
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„Today, Equal Exchange is unique in that 100 percent of our coffee, tea and cocoa is purchased in a manner which meets or exceeds these standards. We choose to be organized as a for-profit as part of our mission to show that a more equitable model of business is not only possible but can be successful.“
http://www.lwr.org/coffee/equal.asp
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„Products initially available through the United Natural Foods warehouses include six SKU's of organic fair trade certified 12 oz. packaged coffee along with organic fair trade certified hot cocoa mix: Organic Breakfast Blend (whole bean and drip grind); Organic French Roast (whole bean and drip grind); Organic Mind, Body & Soul blend (drip grind); Organic Decaf (drip grind); and Organic Hot Cocoa Mix.“
http://www.equalexchange.com/news_info/ pr3.03v2.htm
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