PR Coffee Crisis (#)
„New partnerships with Presbyterian Church USA and other denominations were an important contributor to Equal Exchange’s growth and helped build their public profile. Equal Exchange sees a growing desire among consumers to know the environmental and social background of the food they buy as another factor behind increased demand for Equal Exchange’s fairly traded coffee and tea.“
http://www.equalexchange.com/news_info/ pr3.02v1.htm - Cached
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„Recently, thanks in part to the encouragement of TransFair USA*, the independent non-profit that monitors and certifies fair trade coffee, various small and large companies have agreed to follow Equal Exchange’s example and adhere to these rules for at least a portion of their product line. This marks a major shift towards reform in the $3 billion US specialty coffee industry, which could become a model for other sectors, such as textiles and sneakers, that are still looking for viable solutions to sweatshop conditions. This new period in the industry is being celebrated this Sunday, from noon to 3 p.m.“
http://www.equalexchange.com/news_info/ pr9.00.html
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CoffeeGeek - SCAA Anaheim Last Day Report
„But, the show went on, and I went about the floor. I stopped by the Fair Trade pavilion once again, and this time I met Kenya Lewis, the PR Manager for TransFair USA (website ) and we briefly discussed Fair Trade coffee and its impact on farmers' lives. Now, I'm one who believes the Fair Trade Certification process is far from perfect, but it's the best the industry has, and I'm sure the folks involved in it want it to be as good as possible, because the real mission is simple - give farmers a living wage for the product we enjoy so much. Kenya is a wonderful person, and I could tell from our brief conversation she's a concerned activist for this cause.“
http://www.coffeegeek.com/opinions/showreports/ 05-08-2002
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„The company believes that the growing desire among consumers to know the environmental and social background of the food they buy has increased the demand for fairly traded products such as Equal Exchange’s coffee and tea. Due to the current crisis in coffee growing communities a growing number of small farmers are benefiting from their trade partnership with Equal Exchange. More information is available at http://www.equalexchange.com.“
http://www.equalexchange.com/news_info/ pr3.02v2.htm
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PR Distribution through United Natural Foods
„United Natural Foods, the nation’s largest distributor of natural products to supermarkets and natural food stores, is now offering this cocoa powder - along with the organic Fair Trade hot cocoa mix Equal Exchange introduced last year - from 8 of their 9 regional warehouses. This critical link in the food distribution system means that for the first time thousands of retailers can easily offer their consumers Fair Trade Certified cocoa products.“
http://www.equalexchange.com/news_info/ pr9.3.03.htm
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„The label guarantees consumers that the cocoa was produced and sourced in a socially responsible manner. An independent non-profit certifying body, TransFair USA, certifies both the labor conditions and the prices paid to cocoa farmers and authorizes the use of its label on Equal Exchange's hot cocoa mix. The organic cocoa is grown and supplied by CONACADO, a cooperative of small farmers in the Dominican Republic.“
http://www.equalexchange.com/news_info/ pr8.02.html
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