Virtual Coffee - The Hottest Online Coffee Zine! (#)

„From a business perspective, employing a skilled cupper can be a noticeable advantage to a co-op because it creates a situation in which producers and buyers can communicate in the language of flavor and taste. Such was the case for Peet's Coffee & Tea buyer, Doug Welsh, who traveled to Nicaragua recently to sample new-crop coffees at SOPEXCA's cupping lab. Peet's purchases a coffee called "Hermanas," which is exclusively grown and processed by the 140 female farmers of the 400-member SOPEXCA co-op. Welsh cupped alongside the two staff cuppers from the nearby PRODECOOP of Esteli, which had also brought in samples for purchase considerations.“

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CoffeeGeek - The Latte Gambit (#)

„George Howell established The Coffee Connection in Boston after getting the coffee bug in Berkeley, Calif., birthplace of Peet's Coffee & Tea. Both Howell and Andrew Frank—who worked for The Coffee Connection before opening Sirius Coffee in Washington, D.C.—point out that while Seattle popularized milk-based espresso drinks, the city did not play a significant role in the spread of the single-origin coffees favored by drip coffee fans such as themselves. Frank goes so far as to suggest that the Seattle-inspired latte craze will fade when "people realize that they're drinking milk and sugar and a little coffee flavoring."“

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Tea & Coffee 04/00 - Cupping Review: Wet-Processed Ethiopias (#)

„Panelists: Mane Alves (Coffee Lab International); Robert Barker (consultant); Doug Belling (Amcafe); Lindsey Bolger (Batdorf & Bronson); David Dallis (Dallis Bros. Coffee); Kenneth Davids (writer/consultant); Martin Diedrich (Diedrich Coffee Roasters); Jan Eno (Thanksgiving Coffee); Don Holly (Specialty Coffee Association of America); Paul Katzeff (Thanksgiving Coffee); Kevin Knox (Allegro Coffee); Ted Lingle (Specialty Coffee Association of America); Jim Reynolds (Peet's Coffee & Tea); and Linda Smithers (Susan's Coffee and Tea).“

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Transfair USA | Fair Trade News (#)

„In March 2003, Dietzler hosted the regional conference of the National Association of College and University Food Services (NACUFS) to encourage the use of fair-trade coffee on campus. He invited Peyser, along with a sales representative from Peet's Coffee & Tea and foodservice representatives from more than a dozen schools. Dietzler expressed how Villanova's Catholic background supported the ethics of fair-trade-certified coffee and how the students had made this connection in their proposal. He said when he did finally make the switch, more coffee was sold on campus.“

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Fresh Cup Magazine (#)

„   This seminar brought these two worlds together in the form of a wonderfully diverse group of roasters from across North America. Besides myself, attendees included Jim Reynolds and Doug Welsh from Peet's Coffee & Tea in Berkeley, Calif.; Lindsey Bolger of Green Mountain Coffee in Waterbury, Vt.; Scott Merle from Batdorf & Bronson in Olympia, Wash.; Sven Istanboulian from café Mystique in Montreal, Canada; Torrey Lee from Café Moto in San Diego, Calif.; Duane Sorenson and R.C. Gartrell from Stumptown Coffee Roasters in Portland, Ore.; and David Griswold and Jorge Cuevas from Sustainable Harvest in Portland, Oregon.“

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The Coffee Review - the world's leading coffee buying guide (#)

„But the very difficulty of the dark-roasting project is highlighted by the fact that, at least based on my sporadic tasting, Peet's still does not always hit the roasty-but-sweet-and-full dark-roast bulls eye. I have cupped and decided not to review three Peet's coffees for the recent readers' choices reviews because they were OK, better than their counterparts from Starbucks, for example, but not exceptional. In these cases the main problem seemed to be that the green coffee was not sturdy or distinctive enough to stand up to the dark roast, which meant the coffees ended up just a bit flat in range and astringent in finish.“

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Indian coffee board- monthly magazine- Coffee Rights - Knowing the Law Can Save your Business (#)

„Peet's Coffee & Tea of Berkeley, Calif calls itself "the grandfather of special coffees," since it was founded in 1966. It is also one of the grandfathers of coffee law. Most of the time when you experience some freshly brewed Peet's it will be in a Peet's Coffee bar, but you may be surprised to learn that Peet's also has partnership agreements with Larry's Coffee Market in Seattle and Safeway Inc., and has licensed the food services department of Stanford University and John F.“

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India coffee - Indian Coffee, monthly magazine - Cover story, The US coffee Market, Dr.S.Radhakrishnan April 2003, (#)

„Bad taste of regular coffee and impersonal nature of big coffee brands fuelled specialty coffee growth. Peet's Coffee and Tea is the country's first specialty coffee chain which offered quality dark roasted coffee through its roaster-retail bar structure in 1966. Specialty coffee culture took roots from there. As a result of the spread of specialty coffee chains, the essence of gourmet coffee in US soon become synonymous with the dark roast style.“

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It's All About Coffee (#)

„EMERYVILLE, Calif.--(BUSINESS WIRE)--June 30, 2003--Peet's Coffee & Tea, Inc. (Nasdaq:PEET), a specialty coffee roaster and marketer of fresh whole bean coffee and hand-selected teas, today announced the appointment of Tom Cawley to chief financial officer, effective July 21, 2003. Cawley brings to the position more than 21 years of strategic financial planning and management experience, with extensive knowledge and financial leadership in both foodservice retail and consumer packaged goods environments -- a strong match with Peet's multiple channel distribution model.“

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From Cappuccino to Frappuccino (#)

„"Everyone has an iced blended drink," she tells me. We decided to make the freddo our own -- more coffee-tasting instead of sweet." The freddo at Peet's consists of two shots of espresso, two ounces of nonfat milk, a cup of ice and vanilla powder, which acts as an emulsifier so the ice won't separate too quickly. The mocha freddo gets the added boost of a chocolate syrup made from dark cocoa, sugar and water. I sample a mocha freddo and find it tastes fresh and very much like coffee.“

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Tea & Coffee 05/00 - Empowering the Farmer (#)

„Lying on the grass in front of the warehouse, shading themselves under random coffee plants, they awaited our arrival. Curious and eager to learn, they marveled over our obvious visual differences: Jim Reynolds, Vice President of Peet's Coffee, has his puffy gray hair situated on either side of his head and Ruth Watson Reynolds, Jim's wife, has her long golden hair. I was a much more familiar spectacle, with similar coloring, although perhaps younger than they had expected. We immediately unlocked the door to the warehouse that holds the large dehulling machinery and began transforming it into our classroom.“

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Fresh Cup Magazine (#)

„   To demonstrate the impact of smart marketing, I've compiled three case studies: The Tao of Tea, Stumptown Coffee Roasters, and Peet's Coffee & Tea, all in Portland, Oregon. Walk into any of these cafés and you will immediately understand who they are and what they are about. The Tao of Tea serves wonderful teas in a serene environment with subdued lighting, ceramic tile floors, tree stump stools with tables, and walls adorned with shelves of tea accessories from producing regions around the world.“

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Tea & Coffee 05/00 - Empowering the Farmer (cont.) (#)

„They mentioned a few widespread brands which we classified as commercial coffee, explaining that these coffees may not require a high quality bean. We then built on the image of Peet's Coffee to define the Specialty Market. Once both markets were clear to everyone, we proceeded to discuss prices and why they fluctuate. We explored the issues of cropps world supply, natural disasters, speculators, and unavoidable situations that affect the price of coffee.“

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CoffeeGeek - Sustainable Harvest Coffee Prepares Latin American Growers for Worst (#)

„ It is a privately held firm, headquartered at the Natural Capital Center in downtown Portland, Oregon. The company is one of the largest importers of sustainable coffees in the United States, serving roaster clients like Allegro/Whole Foods Markets, Peet's Coffee and Tea, Green Mountain Coffee Roasters, Caribou Coffee, Batdorf and Bronson, Santa Cruz Coffee and Stumptown Coffee Roasters.  “

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Coffee (#)

„The water tank offers a large 52 ounce capacity and is removable. Although it has a water filtering system, Patrick McAllister of Peet's Coffee in Berkeley recommends using filtered water to prevent build up of chemicals in the interior piping. As a safety feature, the pump won't run if the water level is too low. The steam wand has a nice range of motion so that both large and small pitchers of milk can be frothed easily.“

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It's All About Coffee (#)

„Peet's Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and marketer, announced its fourth year of guaranteed price contracts with Las Hermanas (the "Sisters"), a group of 143 women, specially dedicated to quality, who grow and mill their own coffee in the highlands of Nicaragua. Peet's is proud to feature Las Hermanas coffee in their 2004 Holiday Blend.“

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Amazon.com: Gourmet Food: Top Blend (#)

„Their spicy, nutty aromatic qualities combine with robust flavor characteristics to make a mellow and deeply satisfying cup with a lingering aftertaste. A personal favorite of Peet's roastmaster, this is a coffee we often recommend. And while that doesn't mean that everyone else is going to like it, at least you'll know what kinds of flavors excite the palate of one of the main people behind the coffee at Peet's.“

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The Coffee Review - the world's leading coffee buying guide (#)

„Their sturdy character held up well to dark roasting, which tends to turn mild musty ferment notes toward a kind of rugged, fruit-tinged bittersweet chocolate. This partiality to Sumatras was passed on both to later incarnations of Peet's Coffee and to Starbucks via the complex intertwined history of these two companies. To this day Starbucks remains a dominating buyer and user of traditional Sumatra coffees.“

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Amazon.com: Gourmet Food: Garuda Blend (#)

„I had the good fortune of living 1/2 block away from Peet's Coffee in Berkeley so every day I had the privilege of tasting a different flavor. It's all a matter of taste of course but I prefer Garuda Blend on a daily basis, occasionally switching to Sumatra or Major Dickason's, only to resume orders of Garuda Blend. I travel with Garuda Blend--it's full bodied, rich, like a dessert.“

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The Year 2000 Coffee News Review (INeedCoffee.com) (#)

„In 1966 Alfred Peet opened the first Peet's Coffee and Tea in Berkeley, California. In early 2001, Peet's Coffee and Tea will hold their initial public offering . The three founders of Starbucks learned the art of roasting from Alfred Peet, will Peet's learn the art of cafe franchising from Starbucks?“

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CoffeeGeek - Members: Coffee Recipes, Powdered chais and Cocoas. (#)

„I used to live in San Francisco, and whilest I was living in the City by the Bay, I had the wonderful oppurtinity to work at one of the best coffee chains in the country: Peet's Coffee and Tea. Peet's is by far the only leading coffee chain that still gives a rip about the product that they are selling.“

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Amazon.com: Books: Big Red Tequila (#)

„in English plus a fascination with t'ai chi ch'uan led Tres naturally enough to work as a private investigator in San Francisco. But one call from the love of his early life--the mysterious and captivating Lillian Cambridge, now trapped in dangerous work and love relationships--and Tres gladly trades his trendy Peet's coffee for the stronger brews of home.“

http://www.amazon.com/exec/obidos/asin/0553576445/ref=nosim/ sealarksgoodbook - Cached

Indiacoffee - Indian Coffee, Monthly magazine - In the News - India Peaberry in Peet's Coffee range (#)

„Peet's Coffee launched India Peaberry (Arabica Plantation Bold PB) as a special offering in July 2002. The selling propositions are evident in the Peet's Coffee pitch on the product, and reflect the distinctive attributes that specialists now look for while sourcing coffee:“

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Indiacoffee - - Indian Coffee, Monthly magazine - Cover Story - Cupping - how it all began (#)

„Alfred Peet, one of the pioneers of specialty coffee, set up Peet's Coffee & Tea in 1966 in Berkeley, California. Peet hired two young women and taught them to cup (smell, taste and evaluate) coffees. "It takes a long time to understand the language the bean uses to talk to you," he told them.“

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Tea & Coffee 07/01 - Editor's Letter (#)

„Along these lines, Jerry Baldwin of Peet's proposed that coffee growers adopt a coffee appellation system similar to that that exists for wine. As with wine, the main responsibility will be on the producers to establish the criteria and enforce the rules.“

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Peet's Coffee & Tea (#)

„For the best cup of Peet's coffee, use a press pot or a coffee maker with a permanent filter (e.g. a gold tone filter). Paper filters leave an aftertaste and absorb the coffee's aromatic oils that are essential for a great cup.“

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Amazon.com: Gourmet Food: Espresso Forte (#)

„A few weeks ago I bought this at a Peet's store and man I don't think I can go back to any other coffee. I use this as my every morning cup. It is very smooth, and not bitter at all, but has an excellent taste and smells awesome.--This text refers tothe Espresso option.“

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It's All About Coffee (#)

„Specialty coffee retailer Peet's Coffee & Tea Inc. has opened its first Austin coffee shop, near the University of Texas at Guadalupe and 23rd streets, Peet's announced Thursday.“

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It's All About Coffee (#)

„EMERYVILLE - With near religious concentration ridging his frothy brow, Jim Reynolds pours 6 ounces of hot water over 10 grams of freshly roasted grounds in the two dozen glass cups lining an 18-foot table in the Peet's Coffee & Tea headquarters.“

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CoffeeGeek - Regional: Western Canada, Free Peets Coffee (#)

„Recently signed up for Dairyland Home Delivery (Milk etc.) - and got a free sample bag of "Peet's Coffee".  I guess you can order it through Dairyland.  Anyone here ever do this?“

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Global Exchange : Battle over beans brews in Berkeley (#)

„Measure O is also opposed by specialty coffee giant Starbucks Coffee Co. of Seattle and local favorite Peet's Coffee & Tea Inc. of Emeryville.“

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It's All About Coffee (#)

„Peet's Coffee & Tea Inc., the Emeryville-based specialty coffee roaster and marketer, will soon begin making a reloadable debit card available to its loyal customers.“

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Amazon.com: Books: Sleeping in Velvet (#)

„Wow, where has this author been all my life? Turns out she lives in my neighborhood, Oakland, so perhaps I'll run into her at Peet's coffee near the Claremont some day.“

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Transfair USA | TransFair USA Licensed Partners (#)

„Peet's Coffee and Tea | Doug Welsh | Berkeley CA“

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Peet's Coffee & Tea (#)

„What's your favorite Peet's coffee? Submit your own review here. “

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Coffee Beans & Espresso Beans - Coffee Forum (#)

„Peet's Coffee Hits 23 Bashas Supermarkets Throughout Arizona“

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Coffee Beans & Espresso Beans - Coffee Forum (#)

„1/2-pound Peet's Coffee Free w/ Survey [expired] “

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