Peet's Coffee & Tea | Peet's Selectivity (#)

  „We select teas from producers who are skilled and quality-conscious, and who practice traditional methods for processing the freshly picked leaf into finished tea. We place our primary emphasis on the wide range of flavors manifest in the leaf of the true tea bush (camellia sinensis), and we present the majority of our teas without additional flavoring.“

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Peet's Coffee & Tea | Peet's Selectivity

  „We select single-origin teas from regions where the soil, weather, and altitude are ideal for tea growing. We select teas from producers who are skilled and quality-conscious, and who practice traditional methods for processing the freshly picked leaf into finished tea. We place our primary emphasis on the wide range of flavors manifest in the leaf of the true tea bush (camellia sinensis), and we present the majority of our teas without additional flavoring.“

http://www.peets.com/.../ coffee_selectivity.asp?sid=a6842ce81c445f14b5ac67faec34539d - Cached

Peet's Coffee & Tea

  „The purpose of grading tea leaves is not only to create teas that have a uniform leaf density and appearance, but more importantly to separate larger from smaller particles of leaf since they will extract at different rates when brewed.“

http://www.peets.com/.../ tea_grades.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

Indian coffee board- monthly magazine- Coffee Rights - Knowing the Law Can Save your Business

  „It is also one of the grandfathers of coffee law. Most of the time when you experience some freshly brewed Peet's it will be in a Peet's Coffee bar, but you may be surprised to learn that Peet's also has partnership agreements with Larry's Coffee Market in Seattle and Safeway Inc., and has licensed the food services department of Stanford University and John F. Kennedy International Airport to expand its reach and serve its customers aware from home.“

http://www.indiacoffee.org/newsletter/2004/july/ coffee_rights.html - Cached

Peet's Coffee & Tea

  „First, smell the coffee. You can start by sniffing the coffee when it is freshly ground, and then smelling the brewed coffee to compare the two aromas. Besides the obvious coffee smell, what does each aroma remind you of? A plant or flower you've smelled?“

http://www.peets.com/learn/coffee_tasting.asp - Cached

Peet's Coffee & Tea

  „grade teas. Some oolong teas have such large, wiry leaves that twice as much volume of leaf is required to compensate for the lack of density of the tea. And for Gunpowder green tea, the leaves are so densely packed that 2/3rds of a teaspoon will do to make a cup. No matter what the tea, adjust the volume of leaf to achieve a strength of 3 grams tea per six ounces water; this will yield approximately 150 cups per pound of tea.“

http://www.peets.com/.../ tea_basics.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

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