Peet's Coffee & Tea | Peet's Deep Roasting (#)
„Here, roasting coffee is understood as an art and a means of developing flavor. Each coffee bean has a different size, shape, color and density and requires a different application of heat and timing to unleash the full potential of a bean's origin flavor.“
http://www.peets.com/.../ coffee_deeproast.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached
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„The flavor peaks a few days after roasting and diminishes over time, even in a sealed bag, and very quickly once exposed to air, light, and moisture. So the sooner you can enjoy your beans after roasting, the better your coffee will taste. (Another tip for optimal flavor is to always buy whole beans and grind only the amount you need just before brewing).“
http://www.peets.com/.../ coffee_to_order.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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The right equipment for quality filtration & extraction
„Dr. Brew recommends that whatever equipment you do use must have the capability of delivering all of your chosen coffee's flavor created by the bean roasting process. There are four criteria all quality coffee brewing equipment must meet:“
http://www.bunnomatic.com/pages/drbrew/ dr4equip.html
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„Roasted coffee is a perishable food - just like fresh produce or artisan bread. The flavor peaks a few days after roasting and diminishes once exposed to air, light, and moisture.“
http://www.peets.com/.../ fresh_signs.asp?sid=a6842ce81c445f14b5ac67faec34539d
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„To begin with, we highly recommend you grind your own beans just before brewing. The coffee bean acts like its own container, holding in flavor and aroma.“
http://www.peets.com/learn/coffee_basics.asp
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Archived in The Coffee Bean, Coffee Bean