Peet's Coffee & Tea | Peet's Deep Roasting (#)

  „The trick to roasting coffee is to bring the coffee along slowly rather than rushing it, by understanding what it's telling you and responding. We try to thoroughly roast the bean all the way through. If you crack open one of our beans, more often than not you'll see that it's darker on the inside than it is on the outside.“

http://www.peets.com/.../ coffee_deeproast.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

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Some slightly related:

Peet's Coffee & Tea

  „A bittersweet smoky or carbony flavor created by dark-roasting coffee. It can sometimes be described as the taste of the roast, rather than an inherent flavor of the bean.“

http://www.peets.com/.../ coffee_terms.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

:: Roast ::

  „They'd probably taste the same if you tried to make a drink with them. Roasting is the key to bringing out the bean's flavour. Depending on the bean, its origin and the effect you want to achieve, roasting typically takes place between 190 and 220°C - for 10-18 minutes. Does this make it sound like roasting is some sort of exact science?“

http://www.matthewalgie.com/find_out/roast.html - Cached

CoffeeKid - Home Roasting Coffee

  „Take a look at the following sections that cover homeroasting. I hope to add to this section from time to time as I discover new ways to roast coffee, new tools to do it, or new discoveries.“

http://www.coffeekid.com/other/homeroast - Cached

The Coffee Review - the world's leading coffee buying guide

  „This apparent paradox should be no surprise to anyone who actually tastes American specialty coffees rather than generalizing about them. Starbucks has been moderating its roast levels in its whole bean menu for some years now, whereas many of its smaller competitors have been roasting darker and darker, perhaps in an effort to out-Starbucks Starbucks.True, Starbucks espresso and its house blend still taste mildly burned most of the time, as did the organic Sumatra reviewed here.“

http://www.coffeereview.com/article.cfm?id=84 - Cached

Archived in Roasting