Peet's Coffee & Tea (#)
„Doug works directly with the world's top coffee producers to set the highest standards for growing, harvesting and processing the finest beans. And at the start of each day, along with our expert roasters, Doug tastes each roast to ensure every coffee we roast produces the best possible cup of coffee.“
http://www.peets.com/.../ people_leaders.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached
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„Many coffee companies use computers to roast their coffees. But we believe no computer can roast beans like a skilled roaster can.“
http://www.peets.com/learn/ coffee_meet_roasters.asp
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„peets was in serious financial need when the founders of starbucks (who learned from peet himself how to roast in the first place-and bought their beans before they started roasting theeir own beans) bought him out in the 80s. when starbucks got bought by schultz the founders took peets with them when they left. the founders gave schultz $100k in seed money and became their first investor for the starbucks you know today. technically starbucks success paid for peets expansion in the form of starbucks stock.“
http://www.coffeegeek.com/forums/articles/columns/ 98359
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„Many coffee companies use computer profiling to roast their coffees. But we believe no computer can roast beans like a skilled roaster can. “
http://www.peets.com/learn/ learn.asp?sid=a6842ce81c445f14b5ac67faec34539d
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Coffee @ nationalgeographic.com
„Roaster Watch: After 12 to 13 minutes the beans begin hissing and popping again, and oils rise to the surface. Roasters from the U.S. Northwest generally remove the beans at this point.“
http://www.nationalgeographic.com/coffee/ roasts.html
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Coffee Dictionary v1 (INeedCoffee.com)
„The art of using multiple coffee beans/roast styles to accomplish a satisfying cup. In addition to creating wonderfully unique coffee, it can sometimes allow roasters to maintain low costs.“
http://www.ineedcoffee.com/99/10/dictionary/
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Archived in Coffee Roasters