Peet's Coffee & Tea (#)
„The tea plant (camellia sinensis) grows best in a humid tropical or subtropical climate with plenty of rain. Areas that are well-drained, with a high-acidity sandy loam tend to produce the best teas. Higher elevations also yield better quality, perhaps because the evening coolness causes the leaves to grow more slowly, concentrating their flavor.“
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„"Sun tea" (made by steeping tea in lukewarm water for several hours in the sun) is a great way of making reddish-brown water, but it can't make a decent extraction. The best way to make iced tea is to start with a hot, freshly brewed concentrate: First, measure enough tea leaves or bags into the pot to make at least a double-strength brew. Then, pour on boiling water and steep it for four to five minutes. Next, strain the brewed tea into a pitcher containing an equal amount of chilled water and stir.“
http://www.peets.com/.../ tea_methods.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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„Not to be confused with the ph level, "palate acidity" is the brightness of flavor -- without it, coffee tastes flat and dull. All good coffees have some acidity, but to varying degree. Acidity in our coffees ranges from low (smooth) to high (lively).“
http://www.peets.com/.../ coffee_terms.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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„I worked next door to the Domingo Ave location in Berkeley for nearly 13yrs. I drank alot of Peets coffee, sometimes 4 cups a day. One day a friend brought me over cup of coffee and it tasted like nothing I've ever tasted, it definitely was the BEST cup of coffee I ever drank. I asked what blend it was - he didn't know, I couldn't leave work.“
http://www.peets.com/learn/ review_read.asp?id=42&type=0&item=coff
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„The coffee you buy at peets.com is deep roasted to your order and en route to you as quickly as possible, usually the same day. We roast by hand in small quantities to ensure that you receive the freshest beans, and we never keep an inventory of roasted beans at our roasting plant.“
http://www.peets.com/.../ coffee_fresh.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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„Terms: Discount applies to the highest price item. Excludes All-Clad, Capresso, Emerilware, Henckels, Krups, KitchenAid Stand Mixer, Saeco, Simac, Viking, Clearance and Gift Certificates. Can't be combined with any other offers or applied to previous orders. Offer Ends 6/30/2004.“
http://www.peets.com/.../ partners.asp?sid=a6842ce81c445f14b5ac67faec34539d
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Archived in Camellia Sinensis