Peet's Coffee & Tea (#)

  „The flavor peaks a few days after roasting and diminishes over time, even in a sealed bag, and very quickly once exposed to air, light, and moisture. So the sooner you can enjoy your beans after roasting, the better your coffee will taste. (Another tip for optimal flavor is to always buy whole beans and grind only the amount you need just before brewing).“

http://www.peets.com/.../ coffee_to_order.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

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Peet's Coffee & Tea

  „Roasted coffee is a perishable food - just like fresh produce or artisan bread. The flavor peaks a few days after roasting and diminishes once exposed to air, light, and moisture.“

http://www.peets.com/.../ fresh_signs.asp?sid=a6842ce81c445f14b5ac67faec34539d - Cached

Peet's Coffee & Tea | Peet's Deep Roasting

  „Here, roasting coffee is understood as an art and a means of developing flavor. Each coffee bean has a different size, shape, color and density and requires a different application of heat and timing to unleash the full potential of a bean's origin flavor.“

http://www.peets.com/.../ coffee_deeproast.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

View topic - Coffee bean question - Coffee Forum

  „I would like any info anyone knows on roasting their own coffee. Do I need to buy an expensive machine, how do i get the different types of flavor beans like in the shops if I try and roast my own coffee, for example how do i get french roasted beans.“

http://www.coffeeforums.com/viewtopic.php?t=931 - Cached

Peet's Coffee & Tea

  „We hand-roast the finest beans in small batches to meet our daily orders. Then, we package and ship each order as soon as possible - usually within 24 hours of roasting. Roasted coffee is perishable, so Peet's measures coffee freshness in hours and days after roasting, not weeks or months. If any of Peet's coffees fail to meet your expectations, please contact us by email or by calling us at 800-999-2132, and we will replace it or refund the full cost of the product - no questions asked.“

http://www.peets.com/.../ fresh_guarantee.asp?sid=a6842ce81c445f14b5ac67faec34539d - Cached

Peet's Coffee & Tea

  „A coffee bean acts like its own container, holding in flavorful oils and aromatic compounds. Once the beans are ground, the flavor is exposed for brewing -but if brewing doesn't happen right away the flavor and aroma dissipate. Grinding the coffee yourself is not only the best way to enjoy the freshest coffee, it's also the first step in experiencing the aroma of the coffee even before you brew it.“

http://www.peets.com/.../ coffee_fresh.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

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