Peet's Coffee & Tea (#)
„The "oil" on the surface of the beans is a sign of freshness. It's actually not oil, but starches in the beans that have been released by the dark roast. When coffee is stale, the beans appear dry because the oils have oxidized and dried. Lighter roast coffees do not release any oil on the surface of the beans.“
http://www.peets.com/.../ coffee_faqs.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached
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„Store your coffee in an airtight container or tightly closed Peet's bag. Heat, light, air and moisture are all factors that can make coffee become stale. Peak freshness diminishes over time as aromatic gases are released. Refrigeration or freezing will slow this process, but won't stop it.“
http://www.peets.com/.../ coffee_fresh.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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Peet's Coffee & Tea | Peet's Deep Roasting
„If you crack open one of our beans, more often than not you'll see that it's darker on the inside than it is on the outside. A lot of the time, others will roast coffee too quickly and it's darker on the outside than it is on the inside, resulting in a kind of a raw, unfinished flavor. The color of Peet's coffee, then, is dark, but incidental. As I like to say, we roast to taste, not color.“
http://www.peets.com/.../ coffee_deeproast.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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„Many coffee companies use computers to roast their coffees. But we believe no computer can roast beans like a skilled roaster can.“
http://www.peets.com/learn/ coffee_meet_roasters.asp
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„Knowing how to properly brew your coffee won't do you any good if you're working with stale beans. You've taken the time to choose quality beans, and selected the perfect roast, so don't let your efforts go to waste by storing your coffee the wrong way. Some people say you need to freeze your coffee, others say to stash it in the fridge, and still other folks say to just store it in the cupboard. What's the right way to store your coffee? “
http://coffeetea.about.com/b/a/116942.htm
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„At Peet's, when you order coffee from us today, we'll roast it for you tomorrow. Not until then will your coffee be packaged and on its way to you. This is Peet's Roast-to-OrderTM commitment and the main reason our coffee tastes so rich and flavorful.“
http://www.peets.com/.../ coffee_to_order.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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