Office Coffee as Perk (#)

  „In an effort to be a leader in the away-from-home market, Royal Cup Coffee roasts anddistributes to this segment with their own territory managers in company owned trucks, aswell as through a national distribution network. While Royal Cup's primary service area isfrom Baltimore to west Texas, down to Key West, the company is also a member of DinemorFoods. The advantage of this affiliation, says Ben Pitts, vice president and divisionmanager, OCS, is to offer customers a national program that enables distribution outsidetheir immediate service areas. Large hotel groups and national chain restaurants would beexamples of customers that fall into the Dine-more category.“

http://www.koffeekorner.com/officecoffee.htm - Cached

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Some slightly related:

Coffee @ nationalgeographic.com

  „Like others, I have long sought the ideal recipe: filter, drip, or perk; beans and blends from this place or that; roasts that range from light brown to something short of soot.“

http://www.nationalgeographic.com/coffee/ article6.html - Cached

Amazon.com: Books: Coffee Roasting at Home (Magic Bean Coffee Books)

  „Roasting coffee at home is easy and fun to do. Using high quality green beans you can quickly create a roast to surpass specialty coffee roasts.“

http://www.amazon.com/exec/obidos/asin/0970973004/cumulinc-20/ ref=nosim - Cached

Knowing Your Coffee Roasts

  „But not as many people roast their own. Whether you are a home-roaster or not, knowing the different roast levels and their taste characteristics can be helpful when purchasing coffee.“

http://coffeetea.about.com/library/weekly/ aa082401roasts.htm - Cached

www.coffeereview.com - the worlds leading coffee buying guide - Roasters' Choices

  „The target for roasting success is much narrower than with medium or moderately dark roasts. Plus, roasters need to be very disciplined about roast color, and gauge it either by cupping or by machine reading with an Agtron color reader. It is very, very difficult for the human eye to distinguish between beans brought to an M-Basic Agtron reading of 30 and those brought to a 18, even though the difference in how the two taste will be dramatic. Done right, the 30 has the potential to be roasty tasting but full-bodied, sweet and complex, whereas the 18 will end up a bit thin in body and anonymously burned in flavor no matter how well the roast is managed.“

http://www.coffeereview.com/articles/print/ 70.cfm - Cached

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