NCA WORKS FOR YOU: Consumption Promotion Successes Will Be Among Headliners at NCA Convention - National Coffee Association (#)
„We also have sessions featuring market expansion, including doing business in China, production and consumption in origin nations such as Indonesia and Mexico, and emerging markets the world over. Other sessions cover pressing industrywide issues such as Sustainability, on which NCA broke new ground with a full, third track at its Fall Educational Session; the Convention session recaps the overwhelming success of that track and picks up where it left off.“
http://www.ncausa.org/public/pages/ headlinedetails.cfm?id=284&returnto=1 - Cached
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„National Coffee Association (ncausa.org ) - The NCA offers several statistical reports on the coffee industry. A quarterly statistical report called Coffee Trax is available for $35 each (free with NCA membership). This includes twenty pages of charts focusing on exportation statistics of USDA, ICO exports by group, import statistics, warehouse stocks, roasting, retail prices, and retail market share.“
http://www.coffeeresearch.org/market/ statisticlinks.htm
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International Coffee Organization
„From 1998 to 2001 the ICO undertook generic promotion campaigns in China and Russia. The objective was to develop, through education, promotion and media coverage, a coffee culture that would enhance the image of coffee drinking. Imports of coffee have doubled in China, and increased by more than 75% in Russia in this period. ICO promotion activities such as media briefings, Coffee Festivals and the dissemination of educational materials such as the Story of Coffee have contributed to the remarkable growth in these markets, increasing public awareness of coffee, and achieving favourable media coverage.“
http://www.ico.org/activ/promotio.htm
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Indian coffee board- Coffee : CHINAS BURGEONING COFFEE CULTURE
„However, sales of Illy coffee in China are growing. The brand is marketed as an exclusive product with a price tag that reflects its status. However, despite expressing satisfaction with growth of sales in China, Tamaro wryly notes that "If in five years we sell as much as we do in Norway, we'll be very happy.“
http://www.indiacoffee.org/newsletter/2004/april/ bazaar_buzz.html
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Membership Benefits - National Coffee Association
„NCA's Education Programs will have you thinking outside the cup! For the best available education, networking and product knowledge, you can't beat NCA's Fall Education Series (EduCoffee) and its Annual Convention. With a broad range of topics offered for all levels of expertise, NCA will provide you with the tools you need to succeed. And, as a NCA member, you receive substantial discounts on the programs.“
http://www.ncausa.org/public/pages/ index.cfm?pageid=34
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Global Exchange : THE UNLOVING CUP
„For those who will settle for nothing less than a gourmet cup, the cafe con leche at the La Blanca, an old-quarter Mexico City institution, costs just 13 pesos, nearly a third of the Starbucks price. Even cheaper "cafe de la olla," steaming and laced with sugar and cinnamon, is served from great clay pots on street corners for only a few cents americano. But according to nutritional demographics, most Mexicans get their morning caffeine fix not off a cup of joe, but rather from another transnational drug dealer: the Coca Cola Corporation.“
http://www.globalexchange.org/campaigns/fairtrade/coffee/ 496.html
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