BBC - h2g2 - Advertising - U29187 (#)

„There are many theories as to why ads are placed in the most obtrusive locations of the communication flow.One theory states that ads, by surprising the viewer at unpredictable moments, catch them with their mental guards down, allowing the ad message easier passage into the viewer's mind and increasing the effectiveness of the advertising message.Another theory says that by cunningly placing ads right after a surprising revelation or some other occurance that raises a viewer's sense of anticipation, the advertising message will catch the viewer paying more attention, thereby increasing the effectiveness of the advertising message.A third theory, more cynical than the other two, points out that, as often as not, the ads are more interesting than the communication flow, and the viewer deserves a reward for making it that far. Because people, in general, usually like rewards, the ad evokes a good feeling in the viewer, and this good feeling gets associated with the product in the advertisement.It has been said that the only difference between a simple sign with the name of a product on it and a full blown print ad campaign is $20M, six months of client meetings, three weeks of allnighters, fourteen gallons of half-double-mocca-decaf, several cases of cigarettes, and too many out of control egos.It should also be noted that the best ads never actually make it to production because they are so clever as to ultimately make someone along the approval chain 1) jealous because they didn't think of the idea or 2) nervous because the idea is really that mind-boggling good.   “

http://www.bbc.co.uk/dna/h2g2/classic/u29187 - Cached

The Coffees of Indonesia; Sumatra (#)

„Of course, over time Mandheling has come to mean a lot, and have very specific cup qualities. But you will find a similar situation with Yemeni brokers who blend coffees for US importers seeking "Mocca". Its suited to US tastes, a milder cup for softer palettes from a blend of Yemeni origins, not too wild in the cup. BTW: the above story is from a Sumatran source, but in fact the 1903 Sears Wholesale Grocery Catalog listed "Java Mandailing" for sale (it was common until recently to call all Indonesian coffees Java such-and-such, like Java Timor or Java Kallosi etc) so Mandailing was definitely in use long before the'50s.“

http://www.sweetmarias.com/ coffee.indonesia.sumatra.html - Cached

Tea & Coffee 11/01 - Cafés Trottet: Half A Century of High Standards (#)

„Before export, the coffees that become Trottet blends are stored on premises and kept at constant temperature and humidity levels. Products include: Savuer Noire, a blend of Costa Rican and Jamaican Arabicas; Mocca Luxe, a blend of Arabicas from Malabar, Honduras, Colombia, and Brazil; Espresso Italien, a mix of Arabicas from Central America and the Santos region of Brazil; Café Viennois, which includes Arabicas from El Salvador and Jamaica and Indonesian Robustas; and Déca Pacific, which is a decaffeinated product. The company prefers to stick to traditional coffees and are not interested in flavorings. Because the entire production is automated, they consistently guarantee the quality of their products.“

http://www.teaandcoffee.net/1101/coffee.htm - Cached

CoffeeGeek - Coffee: General Discussion, Decaf Konundrum- (#)

„I am looking for opinions as to which brand decaf is good also what is a good way to cut regular coffee, should I get the exact same kind or just use a universal varietal.  For instance if I am drinking Mocca Java should I use equal parts of Decaf Mocca and regular Mocca or use regular mocca and a universal type decaf like Columbian that won't effect the flavor too much but add to the richness.“

http://www.coffeegeek.com/forums/coffee/general/ 98558 - Cached

Tea & Coffee 10/00 - Following the Viennese Coffeehouse Tradition (#)

„Collectively, the coffeehouses can offer a hundred permutations of varying proportions of milk, coffee, liqueurs and toppings, each variation with its individual name. A Fiaker, for instance-named after Vienna’s two-horse carriages-is a Mocca served in a glass with rum, brandy or kirsch, topped with whipped cream and a maraschino cherry. Most coffeehouses serve at least two dozen of these variations. For many customers, the favorite is Melange-half-milk, usually steamed, and half-coffee, with an optional dollop of whipped cream.“

http://www.teaandcoffee.net/1000/retail.htm - Cached

BBC - Get Writing - - A2838288 - In the Sack (#)

„Frustration turned to hate. Hate turned to violence.It always does.Then I met Suki.Deep, almond eyes, the longest darkest hair, skin the colour of mocca and the most perfect, petite figure you can imagine.I can't tell the guys. They all hate their women, use them as punch bags, leave them at home with the squealing kids for days on end, or get them out doing shitty jobs just to pay for the next round.I guess Suki has changed things for me. In the sack, race doesn’t matter.“

http://www.bbc.co.uk/dna/getwriting/a2838288 - Cached

Tea & Coffee 02/02 - World News (#)

„The seal is also printed on all carton cups that will be used for the rest of the year. Customers of the fast food chain can buy a Mocca Shake, a Sundae with coffee topping, a Cappuccino McFlurry or get a meal deal so that when they purchase a double hamburger, they get a regular coffee at 50% off. McDonald´s currently buys Café Moro, a brand offered by the Guatemalan roaster Buen Café.“

http://www.teaandcoffee.net/0202/world.htm - Cached

The Coffees of Yemen (#)

„How the heck do you spell Mokha? Well, it is spelled usually Mocca or Mocha or Moka ...but in fact the most correct spelling is the one you will never see: Mokha, which is the truest to Arabic spelling. I am trying to use it, but you will see I lapse, or in fact want to indicate also the way I am seeing it spelled on the burlap bag.“

http://www.sweetmarias.com/ coffee.arabia.yemen.html - Cached

BBC - Languages Community - Word oddities (#)

„Editor's note: True, but there's a very innocent explanation! The word probably derives from the French mocca faux, lit. 'pretend mocca'. Another explanation is that it originates from Westfalia, from the words Mucken, brown earth (as in the English word 'muck'), and faul, 'lazy'.“

http://www.bbc.co.uk/languages/community/fun/ entry_114.shtml - Cached

Amazon.com: Kitchen & Housewares: Melitta MES2W One:One Single Serve Coffee Machine, White (#)

„Basically, the tea's not very good so if that's the reason you are buying this unit, may I suggest you look elsewhere or buy decent loose tea and brew it in a pot like the Brits? The best thing we found you could make with unit is a half-way decent cafe mocca. Try this: Get a big mug. Fill with the contents of a hot cocoa pack.“

http://www.amazon.com/exec/obidos/tg/detail/-/ b0001mxu6s?v=glance - Cached

Indiacoffee - Indian Coffee, Monthly magazine - Planters World: The Most Vibrant "Queen Evergreen" cultivar of arabica coffee in India - A Reappraisal (#)

„Menon, the coffee quality expert has described the cup quality of S. 795 as "one of a balanced and aromatic cup with subtle flavour nodes of Mocca" (CCRI Platinum Jubilee Souvenir, 2000). In the recently held India International Coffee Festival at Bangalore, the cup quality of S.795 has been very well appreciated.“

http://www.indiacoffee.org/newsletter/5/ plantersworld.html - Cached

The Coffee Review - the world's leading coffee buying guide (#)

„Harrar, Harar, Harer, Mocha Harrar, Moka Harar, Mocca Harar.  The best of the dry-processed, or natural, coffees of Ethiopia. Grown in eastern Ethiopia near the city of Harrar. Usually rather light-bodied but fragrant with complex wine-, fruit-, or floral-toned acidity.“

http://www.coffeereview.com/ glossary.cfm?alpha=h - Cached

Fresh Cup Magazine (#)

„And what coffee goes well with chocolate? Guatemala, Mocca Java and Sumatra come to mind. Hold a coffee and chocolate tasting in your store. Feature gift baskets with some of each and printed instructions on how to have a coffee and chocolate tasting at home.“

http://www.freshcup.com/feb02_marketing.htm - Cached

View topic - Favorite coffee beans ?? - Coffee Forum (#)

„I have a Truly Awesome blend my Mocha Java Blend which is 50% Yemen Mocca Matari and 50% Java Estate. It is my best selling blend. For an extremely smooth blend try my House blend it is 50-50 Brasil Serra Negra and the best Columbian Supremo I can get.“

http://www.coffeeforums.com/ viewtopic.php?p=6973 - Cached

BBC - Get Writing - A Forum Conversation (#)

„The coffee guy gets in early of a thursday, you have to tell him Java Joe sent you or he will palm you off with moccaHello just saying hello til someone else does, personally I am having a great time with it.“

http://www.bbc.co.uk/dna/getwriting/ f1662859?thread=395994 - Cached

Amazon.com: Gourmet Food: Decaf After Dinner Blend Coffee, Whole Bean, 1 Pound Bag (#)

„A traditional blend of Ethiopian Harrar, Java Estate, and French Roast. A full-bodied, fully rich coffee with all the flavor of the ever popular Mocca Java Blend.“

http://www.amazon.com/exec/obidos/tg/detail/-/ b0001211uk?v=glance - Cached

Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee (#)

„A 1890's grocers list has Java at.23 cents per Lb., "Genuine Mocca" at.18, and Brazil ranging from.02 to.“

http://www.sweetmarias.com/tiny_joy_html/ jan-feb2003.html - Cached

Specialty Coffee Bulletin Board :: View topic - Single Origin Shots revisited (#)

„Pretty #$%&* cool. Went to mocca and it was rad; cool vibe, nice espresso. Stockfleths was also nice.“

http://www.scaa.org/.../ viewtopic.php?t=640&start=105&sid=c252701a1da761e54e0ca51fb7ebc041 - Cached

Amazon.com: Apparel: Falke Non Constricting top sock (#)

„Then Select Color Dark Navy Black Light Grey Mocca Anthracite“

http://www.amazon.com/exec/obidos/tg/detail/-/ b0001gsxio?v=glance - Cached