Japanese & Rice 1 (#)
„Genmai becomes white rice when the outer bran layer is stripped off in the milling or "whitening" process, leaving the rice mostly comprised of carbohydrate. Since the embryo and bran contain large amounts of nutritional goodies, nowadays many Japanese like to eat brown rice rather than white rice for their health. Many years ago, Japanese used to eat genmai as their diet. However, they had changed to the custom of eating milled rice (white rice) because it is easier to eat than genmai.“
http://www.zojirushi.com/japanese_culture/ rice_2.html - Cached
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„Brown rice becomes white rice when the outer bran layer is stripped off in the milling or “whitening” process. Since the embryo and bran contain fiber and high amounts of nutrients, eating brown rice is considered healthier than white rice. Brown rice requires more water and a longer cooking time, but perfect brown rice is made easy with Zojirushi rice cookers. Visit our Recipes page to learn how to cook brown rice and other types of rice.“
http://www.zojirushi.com/faq.html
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„O-cha is one of the most popular beverages in Japan. O-cha is Japanese tea, also referred to as green tea. Green tea has long been associated with Japanese people but it is said that the drink actually came from China about 1200 years ago (cha is ‘tea’ in Chinese, and Japanese added the honorific prefix ‘o’). Tea drinking didn't become popular until the 12th century when the upper class people began to enjoy maccha, a high quality powdered green tea.“
http://www.zojirushi.com/japanese_culture/ tea_1.html
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The SCAE Awards for Coffee Excellence
„Kentaro Maruyama and his group of Japanese Quality Radicals. By organizing a phenomenal group of young coffee shop operators in Japan in his buying group to develop direct relationships with the best produces worldwide while sourcing the very best from every origin, he is creating a new trade model for many small companies to follow.“
http://www.scae.com/awards2004.htm
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„Oh, and I shouldn't forget about Genmai-cha. I think it is the most unique tea of all Japanese teas. Genmai-cha means "(roasted) brown rice tea." This blend originated with Japanese peasants who would stretch their precious supply of tea by blending it with roasted rice in an era when tea was still a barely affordable luxury. Don't you feel like having a cup of Japanese o-cha?“
http://www.zojirushi.com/japanese_culture/ tea_2.html
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„It will give you the opportunity to escape for an hour and immerse yourself in the elegant traditions of japan. To start you on your journey into the world of tea, the pack offers both the basic equipment and clear step-by-step instructions for carrying out your own tea ceremony at home, incorporated into a beautifully presented gift box. All that is needed for a splash of Eastern culture is the addition of hot water. Included in the pack are - A traditional Japanese teacup, a packet of matcha - powdered green tea, a bamboo whisk, and a beautifully illustrated book which explores the history and culture of Japan, the esthetics of tea, and the status of the tea ceremony in Japan today, together with over 100 illustrations and helpful diagrams.“
http://www.amazon.com/exec/obidos/asin/1862045909/
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