About International Trade Fairs

BBC Learning English | Ten Days | Day 3 - Meet the People (#)

„We attend a lot of international trade fairs and conferences. To give you some examples, we go to the Frankfurt book fair, the Bologna book fair and one of the reasons we go there is we actually think it's incredibly cost effective. We're an international business, we have partners in forty, fifty countries and it's incredibly expensive if you go to each of those countries individually.“