International Coffee Organization (#)
„The Conference was chaired by Dr. Jorge Cárdenas, of Colombia, General Manager of the Federación Nacional de Cafeteros de Colombia, and brought together over 450 leaders and decision-makers from coffee producing countries, major private sector companies and many other organizations dealing with coffee. Delegates heard presentations on a wide range of topics, and many ideas for resolving the current crisis of low prices were put forward. See below for a copy of individual presentations made at the Conference.“
http://www.ico.org/event/semina.htm - Cached
See Technorati for links to this site, see Alexa for related sites and search this website for ›Makers‹.
Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
http://www.juanvaldez.com/menu/about/
-
Cached
Café de Colombia - 70 Years of Fair and Ethical Trading
„All profits are channeled back to the cafeteros and their communities. One important and direct result of the Federation's work is that Colombian Coffee, today sells at a significant price premium on the international coffee market, providing a higher standard of living for the cafeteros. The Colombian Coffee Federation represents commercially successful fair-trading, proven over 70 years. The Price Guarantee: A buffer against a volatile and unpredictable international coffee market The farmers are guaranteed an adequate, stable income.“
http://www.juanvaldez.com/menu/history/ ethics.html
-
Cached
Café de Colombia - QUALITY OF LIFE
„To achieve it’s goals, the Coffee Fund has also invested in a network of private businesses that provide the cafeteros with the resources necessary to support the marketing of Colombian Coffee. The Federation’s association with these businesses testifies to the uniqueness of the organization and Colombia’s long-term commitment to the coffee industry. These business alliances further attest to the importance of the coffee industry to Colombia’s economy and social structure by offering the following services to the cafeteros:“
http://www.juanvaldez.com/menu/advertising/ more_quality.html
-
Cached
Café de Colombia - OUR CAMPAIGN
„Within Colombia, the Federation provides a network of agricultural expertise and quality control to insure the highest standards for Colombian Coffee. Around the world, Federation offices work with appropriate trade and media channels within each country to promote the consumption of Colombian Coffee. To promote Colombian Coffee consumption it was first necessary to let consumers know why Colombian Coffee is a better product, hence to teach them the amount of care and labor that goes into growing and harvesting Colombian Coffee as well as the ideal climatic conditions that are hard to find in other countries. The initial educational campaign consisted on television commercials that would show Juan Valdez, Colombian Coffee's longtime spokesperson, in the coffee fields hand-picking the beans at the moment of prime ripeness.“
http://www.juanvaldez.com/menu/advertising/
-
Cached
„The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Colombian Coffee.“
http://www.juanvaldez.com/menu/preparation/ perfect.html
-
Cached
Archived in Makers, Coffee Makers