International Coffee Organization (#)
„The main reason was the development and sale of soluble coffee by two leading manufacturers B Nestlé and Kraft Jacobs Suchard (then Maxwell House). In addition, the development of the espresso bar introduced coffee to young people, who were able to drink it in pleasant surroundings.“
http://www.ico.org/libser/uk.htm - Cached
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Tea & Coffee 11/03 - Sustainable Coffee Goes Mainstream
„Certified coffee will be integrated into Kraft standard coffee blends such as Maxwell House and Jacobs.“
http://www.teaandcoffee.net/1103/special.htm
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Tea & Coffee 06/01 - Coffee and Tea in Central and Eastern Europe
„The away-from-home team of Kraft Jacobs has likewise moved into that sector, featuring the Jacobs 100 series machines, which are either sold or leased. For the Kraft group, Maxwell House is marketed as their principal instant product. The expanding workplace sector is targeted with the Jacobs Krönung brand.“
http://www.teaandcoffee.net/0601/coffee.htm
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„That's 30 percent higher than 2004. The futures are benchmarks for coffee sold by Procter & Gamble Co.'s Folgers and Kraft Foods Inc.'s Maxwell House brands.“
http://www.aboutcoffee.net/2005/01/ look-for-price-of-coffee-to-perk-up.html
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BBC - Radio 4 - Today Programme Listen Again
„Ethiopia's been particularly badly hit. Joanna Scott is corporate affairs director at Kraft UK which sells Maxwell House and Kenco.“
http://www.bbc.co.uk/radio4/today/listenagain/ ztuesday_20031209.shtml
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„Kraft Foods Inc. (KFT.N: Quote, Profile, Research) raised the price of its Maxwell House coffee brand by 14 percent for a 13-ounce can, becoming the second major U.S. roaster to hike prices in a week due to the rising cost of raw beans.“
http://www.aboutcoffee.net/2004/12/ coffee-prices-perking-up-14-percent.html
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