Indian coffee board- monthly magazine- Coffee World Economy (#)

  „In 1980 the ICO Promotion Fund allocated a million dollars to assist in financing research in the area of coffee and health. In 1988 the Fund agreed to finance a Public Relation programme for coffee in cooperation with EUCA, the European Coffee Roaster's Association, which led to the formation of ISIC, which today plays such an important role in funding research. And it is with the support of ISIC that the ICO has been able to embark on the current Positively Coffee Programmes, designed to disseminate information on the positive health effects of coffee drinking to the public and now especially to the health care professionals.“

http://www.indiacoffee.org/newsletter/2004/oct/ coffee_world.html - Cached

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Indian coffee board- monthly magazine- Coffee and Human Health

  „Coffee consumption was promoted by creating awareness among different segments of the population by disseminating the positive health effects of coffee through media and messages. The consumer was targeted before the medical professionals in order to improve the domestic coffee consumption.“

http://www.indiacoffee.org/newsletter/2004/oct/ coffee_human_health.html - Cached

Indian coffee board- monthly magazine- Coffee & Health

  „Newer coffee drinks and the marketing of these products are designed to attract young adults, not children, to the unique taste and aroma of coffee.“

http://www.indiacoffee.org/newsletter/2004/may/ coffee_health.html - Cached

Indian coffee board- monthly magazine- Coffee Rights - Knowing the Law Can Save your Business

  „For example, many airports ask for bids before arranging new retail concessions. Small operators can hid to run coffee stands licensed to a company like Peet's, if they have entered into a licensing agreement with that company. Airports bid out these contracts because they arc looking to bring in name brands, according to 1-111a, but you can help them bring in the those brands by taking a proactive approach and making the licensing agreements on your own. Lilla says Peet's has not formed any agreements like this with small operators, but would not be opposed to the idea in the future.“

http://www.indiacoffee.org/newsletter/2004/july/ coffee_rights.html - Cached

Indian coffee board- monthly magazine- Workshop on Coffee Consumption in Producing Countries

  „This includes the efforts for quality improvement, analyzing positive effects of coffee consumption on human health and technologies to reduce production costs. Further, the chairman briefed the steps taken by the International Coffee Organization towards sustainable global coffee economy.“

http://www.indiacoffee.org/newsletter/2004/oct/ workshop.html - Cached

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