Indian coffee board- monthly magazine- Coffee and Human Health (#)
„Carlos Brando from Brazil presented the "Brazilian Experience to Promote Coffee Consumption" covering a comprehensive overview of coffee consumption in Brazil during 1990's and highlighted several steps taken to promote coffee consumption. Coffee consumption was promoted by creating awareness among different segments of the population by disseminating the positive health effects of coffee through media and messages. The consumer was targeted before the medical professionals in order to improve the domestic coffee consumption.“
http://www.indiacoffee.org/newsletter/2004/oct/ coffee_human_health.html - Cached
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Indian coffee board- monthly magazine- Workshop on Coffee Consumption in Producing Countries
„Dr. Carlos Brando of P&A Marketing International, Brazil, delivered the lead talk and presented in detail the perspectives of the project on 'Expansion of coffee consumption in producing countries'. The achievements as on date in the project, challenges ahead towards achieving the objective and future course of action for coffee producing countries was detailed. Taking Brazil as a successful example, Dr.“
http://www.indiacoffee.org/newsletter/2004/oct/ workshop.html
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„It’s market share is about 40%, and 60% of what is produced is exported. In arabica coffee, Brazil has a clear advantage, but in robustas the advantage is less so. Brazilian farmer, Brando noted, get a higher share of profits than farmers in other countries. Internal transportation costs remain high, however.“
http://info.worldbank.org/etools/bspan/ presentationview.asp?pid=1111&eid=570
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Indian coffee board- monthly magazine- Coffee World Economy
„Essentially the imbalance in the market was caused by excessive new planting of coffee in the mid 1990s following a price rise caused by a frost in Brazilian coffee areas in 1994. Subsequently Brazil has been able to maintain high levels of production with the help of a continued depreciation of the local currency against the dollar while Vietnam's production has also increased substantially, mainly because production costs are very low as a result of high yields arising from intensive care of coffee trees coupled with substantial use of fertilizers.“
http://www.indiacoffee.org/newsletter/2004/oct/ coffee_world.html
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BSCA - Brazil Specialty Coffee Association
„The sponsorship of the competition involves the exhibition of the Cafés do Brasil and Brazilian Specialty Coffee Association brands in events and in their promotional materials, as well as the use of Brazilian specialty coffees by those that attend the events. Ten local contests in different countries of the world, three regional semi-finals and one world final will be held each year in one given country, usually coinciding with a important world coffee event.“
http://www.bsca.com.br/strategies.php?lang=en
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International Coffee Organization
„Néstor Osorio, was invited to participate at the inauguration of the coffee meeting held by the Brazilian coffee roasters' association, ABIC, in the State of Bahia, Brazil this month. At this meeting, the ABIC presented a progress report on its quality programme, and revealed that domestic consumption of coffee in Brazil in 2003/04 had risen to 14.3 million bags. In his address, the Executive Director highlighted the success of Brazil in promoting domestic consumption and noted that the ICO had taken this experience as a basis for promotion in other producing countries. In this context, the ICO has sponsored a manual prepared by a Brazilian consultancy which gives detailed practical information on how to encourage consumption in producing countries.“
http://www.ico.org/home.htm
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