Indian coffee board- Coffee : Life in a new brew (#)
„Shashi Chimala, CEO, Chimayo Chains, which owns the Qwiky's brand of coffee bars, however, makes an interesting observation. The market has to evolve, he says, adding that "coffee pubs in the country are still selling ambience and not the product. Ask him to distinguish, and he says there's a difference between treating a coffee pub as a fashionable hangout and between making a statement as someone who appreciates gourmet coffee. He citis the example of Starbucks in the US: It has a major presence in institutional sales - employees at offices get Starbucks coffee free in their own mugs or in a plastic cup, but that doesn't prevent them from buying branded coffee from Starbucks outlets on their way to work.“
http://www.indiacoffee.org/newsletter/2004/march/ bazaar_buzz.html - Cached
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Indiacoffee - Guide to Indian coffee - Varieties of specialty coffee
„India offers several varieties of specialty coffees that are popular in the West. Continuous research by Indian scientists has helped identity better strains that will make finer coffees with added flavour profiles, in both Arabica and Robusta varieties.“
http://www.indiacoffee.org/coffeeguide/ varieties.html
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„Together the leading producers and the Coffee Board have performed a remarkable turnabout, rapidly rebuilding India's image as a gourmet coffee origin, particularly in Europe, where Indian coffees won three medals at the recent Grands Crus de Cafe competition in Paris, more than any other participating country.“
http://www.indiacoffee.org/newsletter/2004/sep/ quality_circle.html
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India coffee - Indian Coffee, monthly magazine published by the Coffee Board, online edition
„It was during grandfather's time that coffee entered our home. Grandfather, on his return from one of his trips to Madras brought with him some raw coffee seeds and a coffee grinder.“
http://www.indiacoffee.org/newsletter/ archives.html
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India Coffee- Indiacoffee - Indian Coffee, monthly magazine - Over a Cup of Coffee
„A coffee-house in Europe was never just about a simple cup of coffee, but was a whole culture, and this is what Starbucks has achieved in their coffee shops - there are reputedly 5400 around the world. They have put together a smart sense of mellowness and sedate comfort in their armchairs connected to wireless fidelity network which allows customers to bring in their laptops, and a kind of surrogate living room where opinions and confidences can be exchanged in pleasant surroundings.“
http://www.indiacoffee.org/newsletter/10/ overacup.html
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Indian coffee board- monthly magazine- Cover Story - ASIC 2004
„In addition, one parallel session on 'Expansion of Coffee Consumption in Producing Countries' was organized exclusively for the benefit of India coffee industry stakeholders like growers, roasters, exporters on 12th October 2004 which was attended by about 60 participants. In this session, Mr. Carlos Brandos from Brazil shared the experiences of Brazil in promotion of coffee consumption in the internal market by utilizing the positive information available on coffee & human health.“
http://www.indiacoffee.org/newsletter/2004/oct/ cover_story.html
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