Indiacoffee - - Indian Coffee, Monthly magazine - Cover Story - Cupping - how it all began (#)

  „Alfred Peet, one of the pioneers of specialty coffee, set up Peet's Coffee & Tea in 1966 in Berkeley, California. Peet hired two young women and taught them to cup (smell, taste and evaluate) coffees. "It takes a long time to understand the language the bean uses to talk to you," he told them.“

http://www.indiacoffee.org/newsletter/ coverstory632p2.html - Cached

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Some slightly related:

The Year 2000 Coffee News Review (INeedCoffee.com)

  „In 1966 Alfred Peet opened the first Peet's Coffee and Tea in Berkeley, California. In early 2001, Peet's Coffee and Tea will hold their initial public offering . The three founders of Starbucks learned the art of roasting from Alfred Peet, will Peet's learn the art of cafe franchising from Starbucks?“

http://www.ineedcoffee.com/00/12/year2000/ - Cached

The Coffee Review - the world's leading coffee buying guide

  „Ken's formal involvement with coffee began in the early 1970s, when he opened a coffee business in Berkeley, California. Since then he has published three books on coffee: A Guide to Buying, Brewing and Enjoying, which helped shape the specialty coffee movement in the United States, Home Coffee Roasting: Romance and Revival, and Espresso: Ultimate Coffee, which was nominated for a James Beard award. In 2000 he co-produced, hosted, and wrote the script for "The Passionate Harvest", an hour-long documentary film on coffee production that has won numerous awards, including a prestigious Platinum Award at the Houston Film Festival.“

http://www.coffeereview.com/ken_bio.cfm - Cached

Hawaii Coffee Association

  „Information shared on a referendum that will be voted on in Berkeley, California regarding restricting brewed coffee sales to those that are shade grown, fair trade certified.“

http://www.hawaiicoffeeassoc.org/ 7_19_2002_minutes.htm - Cached

Selecting a Coffee Brewing Method

  „This is a good quality coffee retailer with several locations throughout the San Francisco bay area. Mail orders are taken at the above number in their Berkeley, California location or over the internet at peets.com. Will ship anywhere in the continental U.S. Will take Visa/MC/AmEx/Discovery cards, money orders, checks.“

http://www.sallys-place.com/beverages/coffee/ right_for_you.htm - Cached

Espresso! My Espresso! An Ongoing Internet Novel - CHAPTER

  „Roasted, gassing coffee smells good. Ground coffee does not necessarily smell like the roasted beans before they were ground. Bad smelling grounds make bad coffee.“

http://home.surewest.net/frcn/coffee/ coffee21.html - Cached

Archived in Peet's Coffee, Peet's