India coffee - News - Bru to be Hind Lever`s mother coffee brand (#)
„HLL's move comes at a time, the other primary contender Tata Coffee has tasted success with its Mr Bean label. Targetted at the filter coffee drinking population in south, Mr Bean has been a hit in Kerala, including the Malabar regions and Tamil Nadu. While HLLs Bru Green label competes in this segment, HLL is trying to narrow down on regional choices by unveiling such customised category“
http://www.indiacoffee.org/news/2004/11/ nov-2.html - Cached
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„But as every origin worth its caffeine tries to find the optimal blend of functional and emotional appeals for its sales pitch, in the current context when 'ethics' and 'traceability' are considered important, Indian coffee growers might just as well present their credentials. And reveal the real value of the Indian coffee bean.“
http://www.indiacoffee.org/newsletter/2003/august/ social_dimension.html
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„"About 80 per cent of our customers are youth. We offer about 20 to 30 flavours in coffee and chocolate is the hot favourite," said Mr Venkatesh.“
http://www.indiacoffee.org/news/2004/10/ oct14.html
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„Not surprisingly, Mr Kalappa's home stay cottage, Sand Banks, has competition from other estate owners, distressed by low coffee prices. Mr Kalappa admits that though the idea struck him way back in 1988-89, he could turn it into reality only in the year 2002 after a brief corporate job stint.“
http://www.indiacoffee.org/news/2004/11/ nov5-1.html
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„Coffee Bars, Espresso Shops and Cafes worldwide serving coffee - Talk about your favorite coffee shop, coffee chain, and store that sells your favorite brand of coffee. Starbucks to Mr Coffee Bean chat about the Coffee Shops here.“
http://www.coffeeforums.com/
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„It was a moment of truth for him, on cupping high quality Indian coffees, to experience at first-hand the dharma of the bean, the quality contours of "serious" coffees. He said he'd received a "gift" of a lifetime in the coffee trade.“
http://www.indiacoffee.org/newsletter/2003/03/ speciality_coffee.html
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