India coffee - Indian Coffee, monthly magazine - Cover story, The US coffee Market, Dr.S.Radhakrishnan April 2003, (#)

  „Bad taste of regular coffee and impersonal nature of big coffee brands fuelled specialty coffee growth. Peet's Coffee and Tea is the country's first specialty coffee chain which offered quality dark roasted coffee through its roaster-retail bar structure in 1966. Specialty coffee culture took roots from there. As a result of the spread of specialty coffee chains, the essence of gourmet coffee in US soon become synonymous with the dark roast style.“

http://www.indiacoffee.org/newsletter/2003/april/ cover_story.html - Cached

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Some slightly related:

Indiacoffee - Guide to Indian coffee - Varieties of specialty coffee

  „India offers several varieties of specialty coffees that are popular in the West. Continuous research by Indian scientists has helped identity better strains that will make finer coffees with added flavour profiles, in both Arabica and Robusta varieties.“

http://www.indiacoffee.org/coffeeguide/ varieties.html - Cached

Peet's Coffee & Tea

  „To get the most flavor out of any tea, the best standard is a five minute steep time, which is what we do in the cupping room at Peet's. However, it should be recognized that some of the teas of India and Sri Lanka can be quite powerful tasting, especially the broken grades which tend to infuse more quickly due to their smaller leaf size - so four or even three minutes can be quite appropriate for these teas. Green teas tend to like a four minute steep. Herbal tisanes (which are not tea) tend to be much less sensitive to steep time than true teas are, and tend to produce a good cup anywhere in the range of three to seven minutes, depending on the herb.“

http://www.peets.com/.../ tea_basics.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

Tea & Coffee 11/03 - Is Espresso Good for Coffee?

  „Doug Welsh, the director of coffee at Peet’s Coffee & Tea in Emeryville, California, pointed out that, while espresso plays a vibrant and essential role in the health of the specialty coffee industry, through espresso consumers are not learning about or connecting with the coffee itself. “There is something fussy about the approach to espresso right now that doesn’t allow for a simple, beautiful cup of coffee. A cup of coffee should be accessible, simple and just plain great. This straightforward approach is more of something you see with brewed coffee and not espresso.” Welsh also addressed the math involved in contrasting the espresso market versus that for brewed coffee, “I don't say espresso isn't encouraging consumption, but that with the size of the coffee cups we're all serving these days, maybe a great cup of brewed coffee encourages it more.“

http://www.teaandcoffee.net/1103/retail.htm - Cached

Virtual Coffee: Feature Articles

  „The Specialty Coffee Association of America's (SCAA) 13th Annual Conference & Exhibition will be held at the Miami Beach Convention Center April 20-23, 2001. The largest and most educational coffee event in the world, SCAA's Conference offers 170 hours of education on a wide range of topics, from "How to Prosper Next to a National Chain" to "The Physics and Chemistry of Roasting Coffee."“

http://www.virtualcoffee.com/apr_01/scaa.html - Cached

India Coffee- Indian Coffee, monthly magazine-Cover Story

  „Realizing the potential for specialty coffees, Coffee Board has made efforts since few years, for developing specialty coffees especially the Estate brands with the active participation of few enterprising coffee growers. This has resulted in formation of 'Specialty Coffee Association of India' during the year 2000. The members of this association have made significant in roads in the world specialty coffee market.“

http://www.indiacoffee.org/newsletter/10/ coverstory.html - Cached

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