India coffee - Indian Coffee, monthly magazine - Cover story, The US coffee Market, Dr.S.Radhakrishnan April 2003, (#)
„Innovation in the US coffee market has led US consumers to become more varied in their tastes. The popularity of coffee bars, with high quality upscale coffee products, has exposed a larger segment of the population to a new level of premium coffee to be consumed both away from home and at home. Consumer demand for high quality coffee has exacerbated instant coffee's sales plight in recent years, as US consumers increasingly prefer fresh and even premium or gourmet fresh coffee, over instant coffee. Gourmet fresh coffee replicates coffee house experience at home.“
http://www.indiacoffee.org/newsletter/2003/april/ cover_story.html - Cached
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„Dr. Raghuramulu, India, presented a survey report on 'Awareness of Beneficial Effects of Coffee Among Doctors' which indicated that 77% of doctors had knowledge about the positive effect of moderate coffee drinking on health where as 97% of doctors were only aware of the effect of coffee in increasing alertness.“
http://www.indiacoffee.org/newsletter/2004/oct/ coffee_human_health.html
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„It was during grandfather's time that coffee entered our home. Grandfather, on his return from one of his trips to Madras brought with him some raw coffee seeds and a coffee grinder.“
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„Among filter coffee drinking households, 49% are branded coffee drinkers and 51 % are unbranded coffee drinkers. In the South, filter coffee is bought mostly from R&G outlets.“
http://www.indiacoffee.org/newsletter/2004/april/ cover_story.html
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„And yet, even the generation reared on "one black coffee" still realizes that there is no greater pleasure than the perfectly made first cup of coffee. Everyone talks about getting up on the right side of the bed as the perfect start to the day, but to me, it has been and will always be the perfectly brewed cup of coffee, which sets the tone for the day.“
http://www.indiacoffee.org/newsletter/9/ overacup.html
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„Likewise primary producers also need to look at forward integration into processing of value added coffees at origins through joint ventures/partnerships; more so in countries like India that have a potential domestic market also. New types of producer-buyer relationships such as contract farming also need to be given impetus along with development and promotion of "fair trade" coffees. With the coffee industry the world over undergoing a "secular" change, producers need to be innovative, goal oriented and forward looking. The traditional mind set of the coffee grower has to change and in this new environment, it is producers with entrepreneurial vision and managerial capacity who will survive and succeed.“
http://www.indiacoffee.org/iicf/1.html
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