Some related posts from Technorati and Google.

 [Kozlen Communications Advertising and Marketing Blog] Creative Folgers Ads: They’ve placed vinyl covers over NYC manhole covers that look like the top of a cup of coffee (see photos here - http://www.coloribus.com/blog/?p=158) with holes cut so it looks like steam is coming out of the coffee cup. The ad has been praised as a creative idea and have a great look, but is the best thing about waking up really the smell of a NYC sewer?

[adfreak] Bennigan’s can’t get enough cheeseburger: Permalink | Comments (1) Folgers’ manhole-cover ads look great but smell slightly less great This outdoor work from Folgers coffee has been making the rounds on the ad blogs in the past week; now the New York Post adds some more info. Saatchi & Saatchi dressed up some New York City manhole covers to look like steaming cups

[Museum of Hoaxes] Steaming Coffee Manhole Cover: Status: Undetermined (but probably real) This outdoor advertisement transforming a New York City manhole into a steaming cup of coffee was apparently created by Saatchi & Saatchi for their client Folgers. The question is: was this actually done in real life (i.e.

[Propagate Online Public Relations Blog] Value Added Advertising: To promote Folgers Coffee, the creatives at Saatchi turned manhole covers in New York City into steaming cups of coffee. I’d love to see the metrics on this campaign.

[ desideratum] Java for the Lazy: All you coffee-lovers who are tired of having to walk to the nearest Starbucks for the latest cup of joe, grumble no longer: the homebrew has shifted to the street… right under your feet!

[Coolz0r - Marketing Thoughts] Coffee Guerrilla: Folgers ordered a guerrilla campaign in New York and got this: smoking manholes in the street (you know, where the Teenage Mutant Ninja Turtles live in) were covered with a bird’s eye view of a (giant) cup of coffee to simulate warmth and freshness. Although I doubt it that the smell would be as attractive as a real Folgers cup, it’s a very good idea from Saatchi &

[Coloribus.com] coloribus » Folgers Coffee: You’ll never get credit because…well you work at Saatchi, but this is a One Show Gold quality idea if it had a better line or no line at all. If the city never sleeps, why are you saying wake up?

[Museumofhoaxes.com] Steaming Coffee Manhole Cover: image This outdoor advertisement transforming a New York City manhole into a steaming cup of coffee was apparently created by Saatchi & Saatchi for their .

[Thestar.blogs.com] Ideas: Saatchi Folger's coffee campaign in New .The fake cup is made from vinyl and has tiny holes in it to allow steam .

Reflected tags on Technorati: Blog, Coffee, Open Coffee Library