illy caffè North America (#)
„Due to the difficulty finding high quality green coffee, in 1990 illycaffè went to the source—making an agreement with top Brazilian growers and establishing an annual prize for the producer of the highest quality coffee. The winner receives a cash prize of $30,000 U.S. and a 30% premium price over market for the winning coffee lot. Second prize is $20,000 U.S., and so on, with even the 10th place finisher receiving $1000. Over 600 small and large Brazilian producers now take part in this competition, and illy works with them year round to produce better coffee.“
http://www.illyusa.com/pr/the_search.htm - Cached
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India coffee magazine- Back with another steaming cup!
„"From the very first year, our aim has been that the illycaffe india coffee quality prize should become the catalyst for a quality movement among the coffee growers in this country", says Andrea Illy, CEO of illycaffe. "We have been buying green coffee from india for over six years now, and find that Indian coffee compares well in terms of taste and organolectic characteristics, with that produced in Brazil and other parts of the world. I see great potential for continually growing partnership amongst us and Indian coffee planters."“
http://www.indiacoffee.org/newsletter/2004/jan/ events_illy.html
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„The illycaffè blend is obtained by carefully selecting from different sources the best Arabica beans, which have a richer taste and lower caffeine content than the less-prized (and less expensive) Robusta beans.“
http://www.illyusa.com/pr/illycaffe.htm
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„illycaffè, an international market leader in the finest-quality coffee, is proud to announce the launch of its latest contribution to the illy collection, the name given to special artist designed sets of espresso cups. In connection with its significant sponsorship of Minimalia, an important exhibition of 20th century Italian art on view at P.S.1 Contemporary Art Center in New York in 1999, illycaffè commissioned the renowned Italian artist Mimmo Paladino to create seven unique art works for a limited edition of illy espresso cups.“
http://www.illyusa.com/pr/mimmo.htm
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„Brazil was chosen as the location for the award not only because it is the world's largest coffee producer, but also because its growers demonstrate a high level of professionalism and tradition difficult to find in other coffee growing nations. Brazilian coffee is often considered to be merely a "bonding agent", that is, a component to be blended with more highly prized beans from other countries. In reality, however, the potential quality of Brazilian coffee is very high. One reason for this is that in Brazil coffee is dried in the sun.“
http://www.illyusa.com/pr/ the_business_of_coffee.htm
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„Illy Collection is the name given to sets of truly special espresso cups designed for customers who use the famous illycaffè gourmet blend. Since the concept was first introduced in 1992, an international who's who of artists have graced illy cups with their original designs. Americans James Rosenquist, Robert Rauschenberg, David Byrne; Italians Marco Lodola, Paolo Rossetti, and Sandro Chia are among those who have been inspired by illy. The cups, signed, numbered and made in limited editions, are highly sought after.“
http://www.illyusa.com/pr/coppola.htm
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