illy caffè North America (#)
„illycaffè, an international market leader in the finest-quality coffee, is proud to announce the launch of its latest contribution to the illy collection, the name given to special artist designed sets of espresso cups. In connection with its significant sponsorship of Minimalia, an important exhibition of 20th century Italian art on view at P.S.1 Contemporary Art Center in New York in 1999, illycaffè commissioned the renowned Italian artist Mimmo Paladino to create seven unique art works for a limited edition of illy espresso cups.“
http://www.illyusa.com/pr/mimmo.htm - Cached
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„The concept of coffee as a commodity product is anathema to illy. Due to the difficulty finding high quality green coffee, in 1990 illycaffè went to the source—making an agreement with top Brazilian growers and establishing an annual prize for the producer of the highest quality coffee. The winner receives a cash prize of $30,000 U.S. and a 30% premium price over market for the winning coffee lot. Second prize is $20,000 U.S., and so on, with even the 10th place finisher receiving $1000.“
http://www.illyusa.com/pr/the_search.htm
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„Illy Collection is the name given to sets of truly special espresso cups designed for customers who use the famous illycaffè gourmet blend. Since the concept was first introduced in 1992, an international who's who of artists have graced illy cups with their original designs. Americans James Rosenquist, Robert Rauschenberg, David Byrne; Italians Marco Lodola, Paolo Rossetti, and Sandro Chia are among those who have been inspired by illy. The cups, signed, numbered and made in limited editions, are highly sought after.“
http://www.illyusa.com/pr/coppola.htm
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„FALSE: The illycaffè blend is obtained by carefully selecting from different sources the best Arabica beans, which have a richer taste and a lower caffeine content than the lesser prized (and less expensive) Robusta beans. Because a cup of espresso takes no more than 30 seconds to brew, less caffeine, which is soluble in water, is extracted than in drip coffee—which takes anywhere from 5 to 7 minutes.“
http://www.illyusa.com/pr/ espresso_myths_exposed.htm
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„illycaffè S.p.A. is a privately held, third generation family owned premium coffee company founded in Trieste, Italy in 1933“
http://www.illyusa.com/pr/fact_sheet.html
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„Today, the leadership of illycaffè has passed to the second and third generations of this entrepreneurial family that continues to devote its time and energy to improving coffee quality and expanding the company. The family combines the heritage and tradition of premium coffee with cutting edge modern technology. Chemist, author and Chief Executive Officer, Andrea Illy, leads the company with other active family members: his father, Ernesto Illy, Chairman of illycaffè, his mother Anna (board member), and siblings, Anna (board member, and Riccardo (vice president), who is also the current mayor of Trieste.“
http://www.illyusa.com/pr/illycaffe.htm
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