illy caffè North America (#)
„"Today, we are all Aliens", says the artist, "seeing these small Aliens on the cups, we can recognize parts of ourselves. You only have to look around to see that they are everywhere...on our T-shirts, in night clubs, on skateboards, in movies, on TV, in advertising...We are close to Aliens and they look rather friendly...If you ever wondered what's inside an Alien's head, I can tell you—it's coffee!"“
http://www.illyusa.com/pr/byrne.htm - Cached
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„The concept of coffee as a commodity product is anathema to illy. Due to the difficulty finding high quality green coffee, in 1990 illycaffè went to the source—making an agreement with top Brazilian growers and establishing an annual prize for the producer of the highest quality coffee. The winner receives a cash prize of $30,000 U.S. and a 30% premium price over market for the winning coffee lot. Second prize is $20,000 U.S., and so on, with even the 10th place finisher receiving $1000.“
http://www.illyusa.com/pr/the_search.htm
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„illyusa.com is THE place for anyone who loves good coffee. All products can also be ordered by calling illyusa's toll-free number, 1-877-ILLY-DIR.“
http://www.illyusa.com/pr/please_the_coffee.htm
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„The kit is available exclusively from illy for $349.00. Go to illyusa.com or call 1-877-ILLY-DIR.“
http://www.illyusa.com/pr/exclusively_blue.htm
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„A perfect cup of coffee should never be bitter. It makes me happy when people recognize the flavor of our coffee. Our level of control is a single bean. That way, there is never anything but pleasure in a cup of illy."“
http://www.illyusa.com/pr/ whats_a_good_cup_of_coffee.htm
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„How should I store an opened can of illy?“
http://www.illyusa.com/faqs/coffee.htm
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Archived in Coffee And Tv