illy caffè North America (#)
„The plant will increase the production capabilities in order to keep pace with sales growth in the years to come, further improve the quality of the product and reduce the environmental impact—the company aims to achieve EMAS certification by the end of the year. Long the innovation and technology leader in the coffee world, illy imposes 114 quality controls from bean to cup. Illy buys directly from growers and pays a premium price to insure superior quality. Prior to roasting the beans are individually sorted using special patented technology developed by illy, as one bad bean can ruin an entire cup.“
http://www.illyusa.com/pr/ medium_grind_dark_roast.htm - Cached
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„The concept of coffee as a commodity product is anathema to illy. Due to the difficulty finding high quality green coffee, in 1990 illycaffè went to the source—making an agreement with top Brazilian growers and establishing an annual prize for the producer of the highest quality coffee. The winner receives a cash prize of $30,000 U.S. and a 30% premium price over market for the winning coffee lot. Second prize is $20,000 U.S., and so on, with even the 10th place finisher receiving $1000.“
http://www.illyusa.com/pr/the_search.htm
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„Coffee and caffeine have been the subject of extensive scientific research in the last 25 years. Some 1500 to 2000 papers per year have been published and we can assume that there are few products that we consume that have been so thoroughly and deeply studied. New research has shown that caffeine has many positive effects on the body—from improving concentration to fighting depression and reducing the risk of gallstones.“
http://www.illyusa.com/pr/decaffeination.html
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„It is the feeling of the 'now' that we have lost...and drinking coffee is the present moment...now. Already living in need of this ritual of coffee, it was logical for me—the fact of making coffee cups was there."“
http://www.illyusa.com/pr/spirit_of_coffee.htm
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„illy developed and patented special positive nitrogen pressurization method to keep coffee fresh for years while enhancing the complexity of its flavor“
http://www.illyusa.com/pr/fact_sheet.html
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„illy supports, practices and promotes fair trade and for many years has been working with coffee growers to improve both the quality of the green coffee and the economic situation of those who grow it. illy is not a member of the formal Fair Trade Association, instead choosing to educate and train and reward its growers so they can increase the value of their production by producing a higher quality product. In this way, the benefits are greater and longer lasting. Further, illy pays a premium price—as much as 100-120% above market—for the quality coffee it acquires.“
http://www.illyusa.com/faqs/coffee.htm
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