illy caffè North America (#)
„We can't predict which grower will win the 10th Annual Brazil Award this year, but there are already people in the winner's circle: The Brazil coffee industry, which is enjoying a higher reputation as a quality producer, the illy growers, who are enjoying higher profits and the illy consumer, who enjoys the world's best coffee.“
http://www.illyusa.com/pr/the_search.htm - Cached
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„illycaffè, an international market leader in the finest-quality coffee, is proud to announce the launch of its latest contribution to the illy collection, the name given to special artist designed sets of espresso cups. In connection with its significant sponsorship of Minimalia, an important exhibition of 20th century Italian art on view at P.S.1 Contemporary Art Center in New York in 1999, illycaffè commissioned the renowned Italian artist Mimmo Paladino to create seven unique art works for a limited edition of illy espresso cups.“
http://www.illyusa.com/pr/mimmo.htm
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„To improve the quality of green coffee available, illy established the Brazil Award—an annual monetary prize awarded to the best producer. Over 500 growers compete each year.“
http://www.illyusa.com/pr/fact_sheet.html
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„FALSE: The illycaffè blend is obtained by carefully selecting from different sources the best Arabica beans, which have a richer taste and a lower caffeine content than the lesser prized (and less expensive) Robusta beans. Because a cup of espresso takes no more than 30 seconds to brew, less caffeine, which is soluble in water, is extracted than in drip coffee—which takes anywhere from 5 to 7 minutes.“
http://www.illyusa.com/pr/ espresso_myths_exposed.htm
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„Some 1500 to 2000 papers per year have been published and we can assume that there are few products that we consume that have been so thoroughly and deeply studied. New research has shown that caffeine has many positive effects on the body—from improving concentration to fighting depression and reducing the risk of gallstones. But for the country's 107 million coffee drinkers, coffee is a pleasure, not a medicine, and for those who want a break from caffeine, illy provides the best tasting decaf available.“
http://www.illyusa.com/pr/decaffeination.html
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„illy supports, practices and promotes fair trade and for many years has been working with coffee growers to improve both the quality of the green coffee and the economic situation of those who grow it. illy is not a member of the formal Fair Trade Association, instead choosing to educate and train and reward its growers so they can increase the value of their production by producing a higher quality product. In this way, the benefits are greater and longer lasting. Further, illy pays a premium price—as much as 100-120% above market—for the quality coffee it acquires.“
http://www.illyusa.com/faqs/coffee.htm
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