illy caffè North America (#)
„Some 1500 to 2000 papers per year have been published and we can assume that there are few products that we consume that have been so thoroughly and deeply studied. New research has shown that caffeine has many positive effects on the body—from improving concentration to fighting depression and reducing the risk of gallstones. But for the country's 107 million coffee drinkers, coffee is a pleasure, not a medicine, and for those who want a break from caffeine, illy provides the best tasting decaf available.“
http://www.illyusa.com/pr/decaffeination.html - Cached
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„FALSE: The illycaffè blend is obtained by carefully selecting from different sources the best Arabica beans, which have a richer taste and a lower caffeine content than the lesser prized (and less expensive) Robusta beans. Because a cup of espresso takes no more than 30 seconds to brew, less caffeine, which is soluble in water, is extracted than in drip coffee—which takes anywhere from 5 to 7 minutes.“
http://www.illyusa.com/pr/ espresso_myths_exposed.htm
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„The concept of coffee as a commodity product is anathema to illy. Due to the difficulty finding high quality green coffee, in 1990 illycaffè went to the source—making an agreement with top Brazilian growers and establishing an annual prize for the producer of the highest quality coffee. The winner receives a cash prize of $30,000 U.S. and a 30% premium price over market for the winning coffee lot. Second prize is $20,000 U.S., and so on, with even the 10th place finisher receiving $1000.“
http://www.illyusa.com/pr/the_search.htm
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„illycaffè, an international market leader in the finest-quality coffee, is proud to announce the launch of its latest contribution to the illy collection, the name given to special artist designed sets of espresso cups. In connection with its significant sponsorship of Minimalia, an important exhibition of 20th century Italian art on view at P.S.1 Contemporary Art Center in New York in 1999, illycaffè commissioned the renowned Italian artist Mimmo Paladino to create seven unique art works for a limited edition of illy espresso cups.“
http://www.illyusa.com/pr/mimmo.htm
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„In line with the company mission to "delight consumers all over the world with an excellent cup of coffee and do everything possible to improve its quality", research on coffee has had a strategic role for many years at illycaffè. The company's objective is to fully utilize the knowledge gained through its research to continuously improve the quality of its products.“
http://www.illyusa.com/pr/illycaffe.htm
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„Ernesto Illy is a well-known figure in the coffee industry, both for his expertise and for the positions he has held in many international organizations. He lectures frequently at coffee industry gatherings and culinary schools. Other distinctions include:“
http://www.illyusa.com/pr/ ernesto_illy_papa_bean.htm
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