illy caffè North America (#)
„New research has shown that caffeine has many positive effects on the body—from improving concentration to fighting depression and reducing the risk of gallstones. But for the country's 107 million coffee drinkers, coffee is a pleasure, not a medicine, and for those who want a break from caffeine, illy provides the best tasting decaf available.“
http://www.illyusa.com/pr/decaffeination.html - Cached
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„illycaffè, an international market leader in the finest-quality coffee, is proud to announce the launch of its latest contribution to the illy collection, the name given to special artist designed sets of espresso cups. In connection with its significant sponsorship of Minimalia, an important exhibition of 20th century Italian art on view at P.S.1 Contemporary Art Center in New York in 1999, illycaffè commissioned the renowned Italian artist Mimmo Paladino to create seven unique art works for a limited edition of illy espresso cups.“
http://www.illyusa.com/pr/mimmo.htm
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„The concept of coffee as a commodity product is anathema to illy. Due to the difficulty finding high quality green coffee, in 1990 illycaffè went to the source—making an agreement with top Brazilian growers and establishing an annual prize for the producer of the highest quality coffee. The winner receives a cash prize of $30,000 U.S. and a 30% premium price over market for the winning coffee lot. Second prize is $20,000 U.S., and so on, with even the 10th place finisher receiving $1000.“
http://www.illyusa.com/pr/the_search.htm
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„FALSE: The illycaffè blend is obtained by carefully selecting from different sources the best Arabica beans, which have a richer taste and a lower caffeine content than the lesser prized (and less expensive) Robusta beans. Because a cup of espresso takes no more than 30 seconds to brew, less caffeine, which is soluble in water, is extracted than in drip coffee—which takes anywhere from 5 to 7 minutes.“
http://www.illyusa.com/pr/ espresso_myths_exposed.htm
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„Its strategy is simple: to distinguish itself from the competition through unsurpassed excellence. This policy of pursuing quality is followed down to the last detail: from the moment the raw coffee beans arrive at the processing plant to the time they are shipped out in sealed cans, the product is controlled 114 times.“
http://www.illyusa.com/pr/ the_business_of_coffee.htm
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„pod as little as possible and only by its edges, as the oils from your skin can compromise the quality. It is especially important not to touch the coffee area of the pod.“
http://www.illyusa.com/faqs/ese.htm
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