illy caffè North America (#)
„The concept of coffee as a commodity product is anathema to illy. Due to the difficulty finding high quality green coffee, in 1990 illycaffè went to the source—making an agreement with top Brazilian growers and establishing an annual prize for the producer of the highest quality coffee. The winner receives a cash prize of $30,000 U.S. and a 30% premium price over market for the winning coffee lot. Second prize is $20,000 U.S., and so on, with even the 10th place finisher receiving $1000.“
http://www.illyusa.com/pr/the_search.htm - Cached
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„illycaffè, an international market leader in the finest-quality coffee, is proud to announce the launch of its latest contribution to the illy collection, the name given to special artist designed sets of espresso cups. In connection with its significant sponsorship of Minimalia, an important exhibition of 20th century Italian art on view at P.S.1 Contemporary Art Center in New York in 1999, illycaffè commissioned the renowned Italian artist Mimmo Paladino to create seven unique art works for a limited edition of illy espresso cups.“
http://www.illyusa.com/pr/mimmo.htm
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„Coffee and caffeine have been the subject of extensive scientific research in the last 25 years. Some 1500 to 2000 papers per year have been published and we can assume that there are few products that we consume that have been so thoroughly and deeply studied. New research has shown that caffeine has many positive effects on the body—from improving concentration to fighting depression and reducing the risk of gallstones.“
http://www.illyusa.com/pr/decaffeination.html
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„President of I.S.I.C. (Institute for Scientific Information of Coffee), 1991-92.The activities of this institute include studying the scientific aspects of coffee and its preparation, as well as promoting discussion on the subject of "coffee and health".“
http://www.illyusa.com/pr/ ernesto_illy_papa_bean.htm
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„Immediately press the coffee using a slow, downward motion. You do not need to let the brew sit before pressing.“
http://www.illyusa.com/preparation/ frenchpress.html
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„It is the feeling of the 'now' that we have lost...and drinking coffee is the present moment...now. Already living in need of this ritual of coffee, it was logical for me—the fact of making coffee cups was there."“
http://www.illyusa.com/pr/spirit_of_coffee.htm
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Archived in Green Coffee