illy caffè North America (#)
„Unless the farmer rigorously practices proper soil analysis and management and adds enough phosphorus (which coffee needs to grow well) the plants are weak and highly susceptible to insect and fungus attack. Few farmers maintain their soil at the high level necessary to produce the best beans. The process can lead to an irreversible deterioration in the quality of the soil. As part of our ISO 9001 certification we test every coffee lot we purchase for the presence of pesticide residue—testing for 36 different types.“
http://www.illyusa.com/faqs/coffee.htm - Cached
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„Founded in 1933 in Trieste, Italy, illycaffè is the quality and innovation leader in the coffee industry. According to Coffee and Cocoa International, an industry trade magazine, "illycaffè's entire ethos is built on quality."“
http://www.illyusa.com/pr/illycaffe.htm
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„Coffee consumption in moderation helped increase alertness and mental performance thanks to the presence of antioxidants in coffee, said Dr Ernesto Illy, chairman of the gourmet coffee brand Illycafe while delivering the keynote address at a seminar organised by Coffee Board in Bangalore on ‘Coffee and Health’.“
http://www.aboutcoffee.net/ 2004_02_15_bcearc.html
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„Due to the difficulty finding high quality green coffee, in 1990 illycaffè went to the source—making an agreement with top Brazilian growers and establishing an annual prize for the producer of the highest quality coffee. The winner receives a cash prize of $30,000 U.S. and a 30% premium price over market for the winning coffee lot. Second prize is $20,000 U.S., and so on, with even the 10th place finisher receiving $1000. Over 600 small and large Brazilian producers now take part in this competition, and illy works with them year round to produce better coffee.“
http://www.illyusa.com/pr/the_search.htm
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„FALSE: The illycaffè blend is obtained by carefully selecting from different sources the best Arabica beans, which have a richer taste and a lower caffeine content than the lesser prized (and less expensive) Robusta beans. Because a cup of espresso takes no more than 30 seconds to brew, less caffeine, which is soluble in water, is extracted than in drip coffee—which takes anywhere from 5 to 7 minutes.“
http://www.illyusa.com/pr/ espresso_myths_exposed.htm
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„illycaffè, an international market leader in the finest-quality coffee, is proud to announce the launch of its latest contribution to the illy collection, the name given to special artist designed sets of espresso cups. In connection with its significant sponsorship of Minimalia, an important exhibition of 20th century Italian art on view at P.S.1 Contemporary Art Center in New York in 1999, illycaffè commissioned the renowned Italian artist Mimmo Paladino to create seven unique art works for a limited edition of illy espresso cups.“
http://www.illyusa.com/pr/mimmo.htm
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