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„PROMOTE CONSUMER EDUCATION - Purchasing fairly traded products supports a system of living wages and healthy working conditions. By defining fair trade and conducting business in a manner that respects workers' rights and the environment, the fair trade movement strives to educate consumers about the often hidden human costs of their "bargains." By providing information about producers' history, culture and living conditions, fair traders enhance cross-cultural understanding and respect between consumers and communities in the developing world.“
http://www.cooperativecoffees.com/resources/brochures/ page1.html - Cached
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„Several fair trade organizations such as TransFair USA and the Fair Trade Federation are working hard to promote and expand the consumer market for fairly traded products. All participants in the fair trade movement, including Cooperative Coffees, adopt a code of trade practices similar to those summarized on the following page.“
http://www.cooperativecoffees.com/resources/papers/ fair_vs_free.html
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„..it just seems to have the right mix of informed opinion, good standard advice, and a healthy dose of bias based on his years of experience. I carry it because its not just another "how to brew great coffee and espresso drink recipe" book. I guarantee you will learn a lot from reading this, nomatter what other coffee books you have read!Uncommon Grounds, a new-ish book by Mark Pendergrast is a great read and if the **** publisher would ever ship my order I would have them in stock! (check our book page --maybe by the time you read this I do have them!)“
http://www.sweetmarias.com/reading.html
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Global Exchange : Activist Network
„They've also agreed to really promote it and we will help them do publicity and education for the "opening day." We also will make sure there is Fair Trade information next to every coffee makers, etc. Next quarter we plan to focus on campus cafes, campus houses and local roasters (three houses and one department are already Fair Trade). We'll also be making Fair Trade presentations at local churches.“
http://www.globalexchange.org/campaigns/fairtrade/coffee/activists/ 118.html
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„In view of this uncertainty, WMF will continue to actively promote its products to all customers. Central to this are the new products launched in the consumer goods market and the innovative coffee machine concepts within the institutional products sector. An outstanding contribution to the business development will again be made by the foreign distribution subsidiaries.“
http://www.wmf.com/english/unternehmen/investor/ quartal.htm
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Archived in Fair Trade Products