Global Exchange : nacla1000.html (#)
„Paul Rice, TransFair's Director, spent over ten years working with coffee cooperatives in Latin America and realized that building a Fair Trade market was more sustainable than other development projects. TransFair reasoned that it could appeal to "specialty" coffee consumers: buyers who pay top dollar for top-quality Arabica beans. Arabica coffee retails for about $10 a pound and comprises 15 to 25 percent of the total coffee market. TransFair's research showed that people who pay $10 a pound for coffee would not mind adding a dollar more to guarantee a fair trade price to small coffee farmers.“
http://www.globalexchange.org/campaigns/fairtrade/coffee/ nacla1000.html - Cached
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„Subsequently, Paul served as strategy consultant and development advisor to 22 cooperative enterprises throughout Latin America and Asia, helping them become more competitive, democratic and self-reliant. His first-hand experience over the last 20 years in the development of cooperative coffee export ventures around the world is unparalleled in the U.S. coffee industry. Paul has become a leading advocate of market linkage and enterprise development as core strategies for farmer empowerment and sustainable development.“
http://www.transfairusa.org/content/about/ whoweare.php
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Fairtrade | Food and drink | Coffee | Buy
„Percol Original Coffee Granules, Organic Fairtrade Espresso Coffee, Organic Fairtrade Americano Coffee, Organic Fairtrade Latin America Coffee, Organic Fairtrade Guatemala Coffee, Fairtrade Nicaragua Coffee“
http://www.fairtrade.org.uk/ products_coffee_buy.htm
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Transfair USA | Press Releases
„The coffee, part of the Lively Impressions family, is a balanced light-to-medium blend of Latin American coffees with complementary acidity and body. It is the second offering of Starbucks "Commitment to Origins" coffees, which includes shade grown, organic and/or Fair Trade selections. Shade Grown Mexico™ coffee launched the year-round "Commitment to Origins" category in August 2000. Starbucks considers promoting Fair Trade Certified coffee as one of several approaches to improving the lives of coffee farmers and their families.“
http://www.transfairusa.org/content/about/ pr_000925.php
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Transfair USA | Press Releases
„Starbucks Fair Trade Certified coffee is a dynamic blend of washed Arabica coffees with a flavor profile similar to Latin American coffees — a light to medium coffee with a soft acidity. "We are very excited about Hyatt's support of Commitment to Origins coffees," said John Culver, vice president and general manager of Foodservice for Starbucks. "By offering Starbucks Shade Grown Mexico and Fair Trade Certified coffees we are building upon our commitment to offer high quality products to Hyatt's guests.""The addition of Starbucks Commitment to Origins coffees is an invitation for Hyatt guests to help support the sustainability of coffee farming families around the globe, while enjoying the highest quality coffees," said Sue Mecklenburg, vice president of Business Practices for Starbucks. "These coffees reinforce Starbucks vision and the relationships we have in coffee origin countries." Commitment to Origins is Starbucks pledge to provide the highest-quality coffee while contributing to the social, economic and environmental sustainability of coffee production.“
http://www.transfairusa.org/content/about/ pr_030226.php
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Transfair USA | On Your Campus
„Yale University took another step forward in their efforts to bring Fair Trade Certified coffee to their campus. In November 2002, the Yale College Council and the Sustainable Food Committee unanimously passed resolutions requesting that all non-flavored coffee sold in the dining halls be Fair Trade Certified. Loyola University administrators acknowledged the overwhelming demand from students, faculty and staff and decided to provide the Fair Trade Certified coffee option on campus. Students are continuing to raise awareness around Fair Trade tea and chocolate.“
http://www.transfairusa.org/content/support/ campus.php
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