Global Exchange : Coffee is grounds for initiative (#)
„So Young and his allies are asking voters next month to force the 350 or so Starbucks, Peet's and other restaurants and coffee bars that sell brewed coffee here to only use beans that are either grown organically, in the shade, and/or are cultivated by farmers who receive "fair-trade" value for their products. It would be the first law of its kind in the nation.“
http://www.globalexchange.org/campaigns/fairtrade/coffee/ 391.html - Cached
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„Packages of frozen coffee should be opened as infrequently as possible. Whole beans will keep up to four weeks, but ground coffee should be brewed within a week or two. Buying small amounts frequently and grinding your own beans is the best way to enjoy fresh coffee.“
http://www.peets.com/.../ coffee_faqs.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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„At a Peet's store, you get a cup of coffee brewed from coffee beans that are fresh-roasted, ground just before brewing and brewed at the right temperature with the correct amount of clean, filtered water. That's why it smells so good, and has a complex, mouth-filling aftertaste.“
http://www.peets.com/.../ coffee_water.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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„ 6:00 a.m.—Choy grinds beans for the two French presses she uses to brew her coffee, a practice her wholesale supplier strongly recommends. She fills two airpots with the brewed coffee, one decaf and one full-strength. The process requires at least four pressings to fill the airpots.“
http://www.freshcup.com/oct03_day.htm
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„peets was in serious financial need when the founders of starbucks (who learned from peet himself how to roast in the first place-and bought their beans before they started roasting theeir own beans) bought him out in the 80s. when starbucks got bought by schultz the founders took peets with them when they left. the founders gave schultz $100k in seed money and became their first investor for the starbucks you know today. technically starbucks success paid for peets expansion in the form of starbucks stock.“
http://www.coffeegeek.com/forums/articles/columns/ 98359
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BBC News | BUSINESS | Starbucks takes on its critics
„But they stress that it could do so much more. They want Starbucks to brew Fair Trade coffee more often, rather than simply offering the beans for sale. This year, for example, Starbucks will buy a million pounds of Fair Trade coffee, less than 1% of the company's total purchases. For its part, Starbucks resents being picked on.“
http://news.bbc.co.uk/hi/english/business/newsid_1844000/ 1844618.stm
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