Global Exchange : 442.html (#)
„The confusion over coffee, cafés, and justice extends high and low. In May, Colombia's finance minister, Juan Manuel Santos, told an International Coffee Organization meeting in London he'd just paid $3.00 for a cup in Covent Garden and barely 1 cent of that would go to producers. As for Lynn Savill, she says she'd pay $4.00 for a "fair trade" coffee if a café offered it—and she's better informed than most, since her employer, aid agency TEAR Fund, is looking for coffee roasters to import beans from East Timor to help development partners there. So far it's pushing uphill against commercial realities in a very competitive market.“
http://www.globalexchange.org/campaigns/fairtrade/coffee/ 442.html - Cached
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Café de Colombia - OUR CAMPAIGN
„In these very same commercials consumers were told that finding a 100% Colombian Coffee brand is as simple as looking for Juan Valdez i.e. the Juan Valdez logo on a coffee can or package. This campaign started shortly after the logo was created in 1981 and continues to run today to remind consumers how to buy the product. The 1990's: The "Grab Life by the Beans" Campaign The 1990's signaled the introduction and surge of the espresso bars which brought with them a new generation of younger coffee drinkers.“
http://www.juanvaldez.com/menu/advertising/
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Global Exchange : dailynw021400.html
„"Starbucks sells their coffee as a premium blend. People think Juan Valdez is out there picking it by hand. They don't know that it's Juan Valdez's 13-year-old son."“
http://www.globalexchange.org/economy/coffee/ dailynw021400.html
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Tips on Coffee - Coffee Producing Countries
„Today Brazil is responsible for about a third of all coffee production, making it by far the heavyweight champion of the coffee-producing world.Notable Beans: Bahia, Bourbon Santos Colombia (10.5 million bags) Colombia is the only South American country with both Atlantic and Pacific ports—an invaluable aid to shipping. The crop’s economic importance is such that all cars entering Colombia are sprayed for harmful bacteria.Notable Beans: Medellin, Supremo, Bogotá Indonesia (6.7 million bags) The Dutch unwittingly gave coffee a nickname in the late 17th century, when they began the first successful European coffee plantation on their island colony of Java (now part of Indonesia). Top-grade arabicas are still produced on Java as well as on Sumatra, Sulawesi, and Flores, but the Indonesian archipelago is most notable as the world’s largest producer of robusta beans. Notable Beans: Java, Sumatra, Sulawesi (Celebes) Vietnam (5.8 million bags) French missionaries first brought coffee to Vietnam in the mid-1860s, but production remained negligible as late as 1980.“
http://www.tips-on-coffee.com/ print_version.php?s=94
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„I strongly suggested they campaign to link the name “Chiapas” with “quality organic coffee” in the minds of consumers. They need to market their brand the way Colombia has marketed Juan Valdez and Guatemala has marketed its different producing regions.“
http://www.freshcup.com/2005_jan/green_cafe.htm
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