Fresh Cup Magazine (#)
„Imagine you're a 22-year-old "green" rookie fresh from college, and with pounding heart you show up for the first day of work at the local prestigious coffee importing firm. The cupping room will be your stomping grounds for the next year, and your senses already have a ball with the intense fragrance of some Indonesian beans and the sweet aroma of a few African coffees that were just ground and cupped by your new patrons. Innocently, you ask them where to start and all fingers point to the dirty, slimy, brown liquid that has filled up the copper spittoon.“
http://www.freshcup.com/learning.htm - Cached
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„I'd like for us to return to cupping for a moment. Before, I mentioned how it is important for the production roaster to take part in the cuppings that decide which coffees will be purchased, and how they will be roasted. I would imagine that this is already fairly common practice. One more thing I want to stress along those same lines is the continued cupping of coffees well after you have initially decided on their roast levels.“
http://www.freshcup.com/apr04_roastersrealm.htm
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The Coffee Review - the world's leading coffee buying guide
„Usually served in an 8- to 10-ounce cup or mug. If the ground coffee is not doubled, and the operator simply forces twice as much water through one serving's worth of ground coffee, you're getting a bitter, watery perversion, rather than a taller, stronger version of a good drink.“
http://www.coffeereview.com/ reference.cfm?id=199
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„They are trying to make decisions that will last for the rest of their lives, they’re exploring all the options. And as many good things as there are out there for tea, there as many negative things out there for some of the beverages that used to be king, like soft drinks,” says Simrany. Twenty years ago, the idea of organics was almost unheard of but today it is commonplace. The tea industry’s organic market has grown significantly in the last few years, with Gen Y buying up the stock with fervor.“
http://www.freshcup.com/ dec03_twentysomethings.htm
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„Always add the ice last—just enough to fill the remainder of the cup so that you don't water down the drink. If you're making a flavored drink, add your syrup or chocolate first, pull the shots so that the two flavors marry, and continue the steps for an iced latte.“
http://www.freshcup.com/ mar02_coffeontherocks.htm
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„They come in practically every design and aren't too expensive, and they're simple to use. Offer an array of these as well as some decorative teapots and cups that complement the types of tea you offer. Your menu is heavy on Asian teas? Perhaps you should sell some cast-iron or Yixing pots.“
http://www.freshcup.com/atoz_accessories.htm
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