Fresh Cup Magazine (#)
„So, let's go back to the key question: You're starting a coffee business and a thriving coffee career—how can you prepare for your golden future? You could, of course, seek out a professional consultant, but let's assume you are, like many coffee start-ups, on a tight budget. In this case, I recommend designing a guerrilla-style education program incorporating the following steps.“
http://www.freshcup.com/learning.htm - Cached
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„If you feel like you're on an assembly line while ordering your morning, afternoon or evening coffee, Coffee Expresso may make reciting your preference a little easier.“
http://www.aboutcoffee.net/ 2004_03_21_bcearc.html
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„They are trying to make decisions that will last for the rest of their lives, they’re exploring all the options. And as many good things as there are out there for tea, there as many negative things out there for some of the beverages that used to be king, like soft drinks,” says Simrany. Twenty years ago, the idea of organics was almost unheard of but today it is commonplace. The tea industry’s organic market has grown significantly in the last few years, with Gen Y buying up the stock with fervor.“
http://www.freshcup.com/ dec03_twentysomethings.htm
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„Always add the ice last—just enough to fill the remainder of the cup so that you don't water down the drink. If you're making a flavored drink, add your syrup or chocolate first, pull the shots so that the two flavors marry, and continue the steps for an iced latte.“
http://www.freshcup.com/ mar02_coffeontherocks.htm
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The Coffee Review - the world's leading coffee buying guide
„Usually served in an 8- to 10-ounce cup or mug. If the ground coffee is not doubled, and the operator simply forces twice as much water through one serving's worth of ground coffee, you're getting a bitter, watery perversion, rather than a taller, stronger version of a good drink.“
http://www.coffeereview.com/ reference.cfm?id=199
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„They come in practically every design and aren't too expensive, and they're simple to use. Offer an array of these as well as some decorative teapots and cups that complement the types of tea you offer. Your menu is heavy on Asian teas? Perhaps you should sell some cast-iron or Yixing pots.“
http://www.freshcup.com/atoz_accessories.htm
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