Fresh Cup Magazine (#)
„The Australian Institute of Sport has concluded a study that should please coffee drinkers and athletes alike. Coffee, according to the study, can boost exercise stamina. The Australian researchers found that a small dose of caffeine can extend an athlete’s stamina by one third.“
http://www.freshcup.com/oct03_unfiltered.htm - Cached
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„Recent research conducted by the management of Swiss Water Decaffeinated has revealed that most decaf drinkers (nearly 65 percent) also drink regular coffee during the day. This means the typical decaf drinker really loves the taste of coffee and wants to keep enjoying it past the point of not wanting any more caffeine. In addition, these dual users, on average, drink more coffee than those who just drink regular or decaf alone, making them very desirable coffee customers indeed. Obviously, most dual users will find it easiest to get their regular and decaffeinated coffee at one location, and the coffeehouse that serves excellent coffee in regular and decaf versions is most likely to earn the loyalty of these customers throughout the day.“
http://www.freshcup.com/decaf.htm
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„And learning about modern debates over cultivation methods and marketing approaches enables drinkers to feel that they are participating in this history, not just enjoying a cup of Joe. All of this adds to the experience of drinking a fine coffee well-prepared.“
http://www.virtualcoffee.com/may99/ may_books.html
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View topic - Coffee Samples - Offer Samples to Coffee Drinkers - Coffee Forum
„Our system is easy to use and we have coffee lovers looking for a new fresh cup of coffee. Because you ship out the coffee you can ship out with the samples, promotional papers, and information about the company such as ordering information. Build your mailing list, for each person who requests a sample from your company you will be able to send future postal mailings to.“
http://www.coffeeforums.com/ viewtopic.php?t=1046
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„Canadian coffee drinkers' drink an average of 2.6 cups of coffee per day. Men and women are equally likely to be coffee consumers with men drinking slightly more coffee than women.“
http://www.coffeeassoc.com/coffeeincanada.htm
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„I'd like for us to return to cupping for a moment. Before, I mentioned how it is important for the production roaster to take part in the cuppings that decide which coffees will be purchased, and how they will be roasted. I would imagine that this is already fairly common practice. One more thing I want to stress along those same lines is the continued cupping of coffees well after you have initially decided on their roast levels.“
http://www.freshcup.com/apr04_roastersrealm.htm
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