Fall Educational Conference3 - National Coffee Association

Fall Educational Conference3 - National Coffee Association ()

  „There is a rapidly growing consumer market segment interested in products that are produced in a sustainable manner. These products, which include everything from sneakers to coffee, often have “sustainable” certifications, which have value only when understood by the consumer. How can companies provide consumers with enough information so their interest leads to purchases in marketplace environments where decisions are often made in seconds? This session will look at the challenges and opportunities that exist in marketing sustainable coffees to this growing segment of consumers in the Retail, Supermarket, OCS, and Convenience Store channels of distribution.  “

http://www.ncausa.org/public/pages/ index.cfm?pageid=218 - Cached

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Some slightly related:

It's All About Coffee It's All About Coffee

  „Fair Trade certification ensures coffee growing communities are paid fair wages and are sustainable.“

http://www.aboutcoffee.net/2004/08/ us-coffee-roasters-want-to-perk-up.html - Cached

index index

  „There are three common terms for what can be called "sustainably grown" coffee -- "sustainable" suggesting good to the Earth or good to indigenous culture or both.“

http://www.cooperativecoffees.com/about/news/ courierjournal.html - Cached

Virtual Coffee: Feature Articles Virtual Coffee: Feature Articles

  „Still, there are many other areas of confusion and contention regarding shade in the coffee industry. In the Sustainable Coffee Survey report, nearly 45 percent of the companies claiming to carry shade-grown coffee did not even know who their shade-certifying agency was. Many importers, roasters and retailers add to the confusion by selling "verified shade" coffee, which comes from plantations that have not been certified by Eco-OK or SMBC but have been visited by someone—often an importer—who, without scientific guidelines, checks to make sure shade trees are present on the farms. Most people seem to agree that certified-shade is the clearest way to convey the concept in the marketplace and provide a transparent method of ensuring validity of shade claims.“

http://www.virtualcoffee.com/sept_2002/ shade_grown.html - Cached


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