Different Coffeehouse Archetypes (INeedCoffee.com) (#)
„Complains about the prices. Complains that you've been using Folgers to deceive customers and save money, etc. The Undead Those whose introduction to coffee was Starbucks. Obviously undemanding, fairly easy to please, but cannot comprehend that the REAL world doesn't use nondairy creamer and *doesn't* call a small coffee "tall".“
http://www.ineedcoffee.com/99/10/archetypes/ - Cached
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Tea & Coffee 04/04 - World News
„Among respondents to MINTEL’s exclusive research, nearly 60% frequent the chain coffeehouse, compared to roughly a third of all respondents who favor the independent. Starbucks stores account for roughly one third of all coffeehouses, and roughly one half of all sales (approximately $3.4 billion), even when sales from licensed franchises are excluded. With 5,400 coffeehouses in the U.S., Starbucks is more than 20 times the size of its closest competitor, Caribou Coffee. Absent a competitor, Starbucks will continue growing in size until its shops begin to cannibalize their own markets, making further growth unprofitable.“
http://www.teaandcoffee.net/0404/world.htm
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„ This level of brand discipline is typical of larger chains, but it’s worth noting that Starbucks, the world’s largest coffeehouse chain, uses a variety of color schemes, fixture designs and seating options while maintaining strict branding standards related to the company’s product, menu, display, and beverage preparation. Starbucks spokesperson, Lara Wyss, says, “We want the stores to have a similar look and feel, but we work very hard to incorporate design elements that will make each location unique and locally relevant. It is important to find a balance between overall consistency and subtle differences to make it relevant to a particular community.”“
http://www.freshcup.com/apr03_chain.htm
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CoffeeKid - Newbies' Guide to Coffee & Espresso Equipment
„Maybe you're someone who grew up thinking Folgers Crystals were the epitome of good coffee in the home, or maybe you have been going along with the premise that Starbucks coffee is the peak of espresso perfection. Then you started reading the newsgroup alt.coffee. Or you started visiting this website or the CoffeeGeek site.“
http://www.coffeekid.com/other/newbies
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View topic - Gloria Jeans Gourmet Coffees - Coffee Forum
„Starbucks has a whopping command over the U.S. coffeehouse market, with more than 5,500 stores. That's a store base well over 10 times larger than that of its closest specialty-coffee competitor, Diedrich Coffee of Irvine, Calif., which runs about 450 stores under the Diedrich, Gloria Jean's and Coffee People brands.“
http://www.coffeeforums.com/ viewtopic.php?t=269&postdays=0&postorder=asc&start=15
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Good To the Last Drip: Part 1 (INeedCoffee.com)
„As I mentioned before, these practices will not turn Folgers into Starbucks. However, even inferior coffee has a better chance of achieving greatness if these methods are followed. In Part II of this series, I will discuss how to apply this knowledge to shop for an Automatic Drip coffee maker that can best help you .“
http://www.ineedcoffee.com/00/08/drip/
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