CRS Fair Trade (#)
„But while we are paying as much as $12 or more for a bag of conventionally traded Colombian coffee in gourmet coffee shops here in the United States, coffee exporters in Colombia are getting as little as 49 cents per pound—and the farmers who grew the coffee are only getting a fraction of that amount. That means that when we pay $1.50 for a cup of conventionally traded Colombian coffee the farmer who grew it gets less than 1˘!“
http://www.crsfairtrade.org/what_is/ columbia.htm - Cached
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„Café de Colombia - YUKON YUKON Each one of the listed brands will carry the 100% Colombian Coffee prefix as well as the 100% Colombian Coffee trademark. Please note that while the brands may come in either whole bean or ground roast coffee, caffeinated or decaffeinated, they are not available as instant coffees or with flavor enhancers.“
http://www.juanvaldez.com/menu/brands/area/ yukon.html
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„The Colombian Coffee Federation has done a commendable job in promoting the specialty coffees of Colombia. Although most of the Colombian coffee you find in the stores is overrated, excellent examples are available. Freshly roasted Colombian coffee is rich in flavor, heavy bodied, has a bright acidity, and is intensely aromatic. Colombia produces about 12% of the coffee in the world, second only to Brazil (Note: This year coffee production in Vietnam is expected to surpass that of Colombia. Unfortunately, Vietnam produces almost 100% Robusta).“
http://www.coffeeresearch.org/coffee/ colombia.htm
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Café de Colombia - OUR CAMPAIGN
„In order to guarantee to consumers that these brands consist of 100% Colombian Coffee, the National Federation of Coffee Growers of Colombia had a logo designed that would be present in all the brands that consist of exclusively this origin - See Juan Valdez and Logo -. Print ads were created to create awareness of this logo which was portrayed in humorous and unexpected ways such as on a cow with "cream good enough for Colombian Coffee," on a crossword puzzle, on Egypcian pyramids, and on a tennis racket. In addition, a television campaign was launched where Juan Valdez and his faithful mule appeared in a kitchen cupboard or in a supermarket isle. In these very same commercials consumers were told that finding a 100% Colombian Coffee brand is as simple as looking for Juan Valdez i.e.“
http://www.juanvaldez.com/menu/advertising/
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Café de Colombia - QUALITY OF LIFE
„The Federation is committed to pursuing a total quality program in which the responsibility to protect and promote coffee quality is shared by both Colombian Coffee growers and Colombian Coffee institutions. To promote a quality distinction from other origins, the Federation has developed comprehensive programs to set, maintain, and monitor minimum quality standards for coffee exported both by the Federation and by independent exporters, as well as to promote excellence at every stage of the production and processing of Colombian Coffee.“
http://www.juanvaldez.com/menu/advertising/ more_quality.html
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„These labels are commonly used in coffee exchange markets in order to identify the type of bean, its quality, and its price. Colombian Milds are typically the highest quality and the most expensive beans, followed by Other Milds, Brazil, and Robustas. back to coffee types“
http://www.juanvaldez.com/menu/history/ origins.html
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