CoffeeKid - Highs and Lows of 2003 (#)
„Working with Frank Dennis I was in awe when Frank (ceo of Swiss Water Decaf) came over to my home one weekend to work on a proposal for the marketing plan for the SCAA's cMembership category. The guy's brilliant.“
http://www.coffeekid.com/cafetalk/01-05-2004 - Cached
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CoffeeGeek - Write Your Way to the SCAA!
„Suggested content: The SCAA has a new consumer membership category. As a consumer, what are your thoughts about the SCAA, how would you like the cMembership initiative to serve you best, and where do you see the cMembership category going in terms of its role in promoting quality coffee? If you were able to dictate such things, what would you want to get for the $48 a year membership? Again, interviews with other consumers, and a journalistic approach to this article would improve it.“
http://www.coffeegeek.com/opinions/contests/ 02-15-2004
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Caffeine and The Bean (INeedCoffee.com)
„The first is called the Swiss Water Process method. Decaf coffee made with this method can be found at most gourmet coffee shops, organic food grocery stores. The other decaffeination processes use some sort of a chemical solvent. In this article, I'll explain the essential aspects of the chemical removal process then I'll discuss a specific variation of the chemical process termed the Super Critical Carbon Dioxide method.“
http://www.ineedcoffee.com/99/06/decaf/
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CoffeeKid - Falling out of the SCAA, and Green Coffee in Canada
„I found them because they just started advertising on CoffeeGeek (no, I'm not mentioning them here because of that - but it is true that I have not heard of this company before they signed up as an advertising partner). I think this is going to be my new source for Fair Trade green coffee - their single pound prices okay (not great), but the five pound prices are pretty good - average of about $7 a pound or less, in Canadian dollars. Compared to US sources of green Fair Trade coffee, it's downright cheap once you factor in shipping costs.“
http://www.coffeekid.com/cafetalk/12-09-2003
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„Recent research conducted by the management of Swiss Water Decaffeinated has revealed that most decaf drinkers (nearly 65 percent) also drink regular coffee during the day. This means the typical decaf drinker really loves the taste of coffee and wants to keep enjoying it past the point of not wanting any more caffeine. In addition, these dual users, on average, drink more coffee than those who just drink regular or decaf alone, making them very desirable coffee customers indeed. Obviously, most dual users will find it easiest to get their regular and decaffeinated coffee at one location, and the coffeehouse that serves excellent coffee in regular and decaf versions is most likely to earn the loyalty of these customers throughout the day.“
http://www.freshcup.com/decaf.htm
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Transfair USA | Press Releases
„Colombian Especial and Newman's Special Blend are available in whole bean, while Nell's Breakfast Blend, Newman's Special Decaf (SWISS WATERŪ Processed) and Cafe Almond Biscotti are available in pre-ground packages. Andrea Brewer, Category Manager for Harris Teeter, said, "We are thrilled to offer our customers Newman's Own Organics Fair Trade Certified coffees roasted by Green Mountain Coffee Roasters. We know that our customers will appreciate the high quality of these coffees in the cup, and will feel great knowing the difference they are making in the quality of life for the coffee-farming families who grow these flavorful beans." Don Barberio, Vice President Supermarket Channel at Green Mountain Coffee, said, "I'm very pleased that Harris Teeter has placed a selection of Newman's Own Organics coffees in all 143 locations. The excellent quality of these coffees in the cup, and the difference that their organic and Fair Trade certifications are making in the field, make every sip that much more enjoyable.“
http://www.transfairusa.org/content/about/ pr_030626.php
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