CoffeeGeek - Espresso: Questions and Answers, What is Italian espresso like? (#)
„In November 2004 I met two people at a barista competition and they had been to Italy and even visited the LaMarzocco factory. They told me that a typical Italian espresso tastes like a good double espresso from the Torrefazione coffee house chain in the USA. To me that means that Italian espressos are not good because the best espresso from Torrefazione is bad compared to the best of Barefoot, Stumptown, Vivace, Zoka, Hines, Vita etc. (Note: these folks were taking about the 2004 Torrefazione).“
http://www.coffeegeek.com/forums/espresso/questions/ 103547?page=2 - Cached
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„As a consultant to many coffee companies around the globe, I have observed that most firms are headed by people who do not fully understand their coffee product. They generally see the product as a commodity, not as having value in itself, and not having a strong enough appeal on its own. This is the reason why many are simply interested in the cost side of the ledger, always asking themselves how can we do it cheaper rather than how can we do it better.“
http://www.coffeegeek.com/opinions/professionals/ 05-03-2004
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„Watch local Coffee maestro Sammy Piccolo defends his Canadian title before jetting off to Italy to defend his world title. Consumers can also watch Latte Art as trade professional learn the proper milk steaming and latte art techniques: stretching, texturing, temperature control, and pouring of milk.“
http://www.coffeegeek.com/resources/pressreleases/ coffeeexpojune22004b
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„I had to get to the Barista championships, but I sat around for a bit, and learned that some of the things I heard about relationship coffee can be overcome. It's a real challenge for small roasteries to establish direct relationships at times because of the substantial risk involved. For example, you usually prepay a fair amount, sight unseen for the coffee, and then wait and hope it's going to be top notch. Discussion focused on how to overcome some of those risks, and I wish more of the micro-roaster owners I've spoken to in the past could have attended this - who knows - it could make a huge difference in giving farmers a living wage.“
http://www.coffeegeek.com/opinions/showreports/ 04-30-2003
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„Post the JCCC jam info here and I'll try to make it. I'll definitely be at the barista jam at The Roasterie. I can't wait to meet some coffee geeks in person! I just got my ebay La San Marco up and running and it''s pulling incredible shots, but my wife can only take so much of my babbling about adjusting the pump pressure, descaling the valves and rich red-brown crema...“
http://www.coffeegeek.com/forums/worldregional/uscentral/ 94679
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