Coffee Roasts: Notes from a Non-Roaster (INeedCoffee.com) (#)
„Until recently there has never been a definitive chart to say, to what color or roast degree, a roast of a certain name must subscribe to. The Specialty Coffee Association of America (SCAA), in an effort to add some uniformity to the industry, has put out a roast color chart. But that doesn't affect the brand new roaster who knows what they used to drink in a little Café in France and starts roasting a medium dark French Roast, nor does it affect the old time family-owned roaster who never even heard of the SCAA. If they have a coffee that has been their Italian Roast for 50 years, then it doesn't matter if the proper name of said roast on the SCAA chart is French or Viennese or Full City or whatever, it's still Italian Roast to them.“
http://www.ineedcoffee.com/00/07/styles/ - Cached
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„LONG BEACH, CA - The Specialty Coffee Association of America (SCAA) supports the efforts of Oxfam International to raise awareness of the social, environmental, and economic impacts of the current crisis on coffee farmers world-wide. The long-term viability of the specialty coffee industry is dependent upon the sustainability of those who produce high-quality coffee. For this reason, it is in the best interest of specialty coffee roasters and retailers to build long-term relationships that provide fair prices to coffee producers.“
http://www.aboutcoffee.net/ 2002_10_06_bcearc.html
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„But according to Ted Lingle, executive director of the Specialty Coffee Association of America (SCAA), the drink has just as much potential to become an American classic. He says the Coffee Development Group launched the first iced cappuccino during the 1984 Summer Olympics in Los Angeles. The drink received a huge response from both local and international visitors.“
http://www.freshcup.com/ mar02_coffeontherocks.htm
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„This was a central theme at the Specialty Coffee Association of America’s (SCAA) Annual Conference which took place in Boston this past week. Green Mountain Coffee Roasters hosted over 90 guests, most arriving directly from the SCAA Conference. Invitees to Green Mountain Coffee’s “Intercambio,” or “exchange” included primarily representatives from coffee producer and non-profit organizations with which the Company has developed long-term relationships. In addition, Green Mountain Coffee invited processors, exporters, importers, and others who help supply the Company with its high quality coffee, to participate in a full day of sessions that encouraged sharing of success stories and other information helpful in dealing with the current coffee crisis.“
http://www.aboutcoffee.net/2003/05/ 55-coffee-farmers-from-around-world.html
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„ Rick Peyser, vice-president of the Specialty Coffee Association of America (SCAA) and public relations manager for Green Mountain Coffee Roasters, discussed what roasters are looking for in their producing partners.“
http://www.freshcup.com/2005_jan/green_cafe.htm
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„An oversupply of low quality coffee has driven the world commodity price of coffee to historic low levels. This was a central theme at the Specialty Coffee Association of America’s (SCAA) Annual Conference which took place in Boston this past week. Green Mountain Coffee Roasters hosted over 90 guests, most arriving directly from the SCAA Conference. Invitees to Green Mountain Coffee’s “Intercambio,” or “exchange” included primarily representatives from coffee producer and non-profit organizations with which the Company has developed long-term relationships.“
http://www.aboutcoffee.net/ 2003_04_27_bcearc.html
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Archived in Specialty Coffee Association, Coffee Association, Scaa