Coffee Association of Canada (#)
„"This is not just about charity," Ward Fowler, a partner with Milwaukee-based Alterra Coffee Roasters, said during the meeting between coffee roasters and growers from across Latin America in Oaxaca City, near Mexico's Pacific coast. "Fair Trade is an incredible marketing tool."“
http://www.coffeeassoc.com/recentnews2.htm - Cached
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Tea & Coffee 09/02 - Coffee Retailer Discussion: The Art of Take-Away (Cont)
„Using the business experience of his main café, Ward Fowler, president of Alterra Coffee in Milwaukee gave his take on the to-go business. "We open at 6:30 am, but the main business comes between 7:30 and 9:30 am, probably," Fowler explained. "The café is filled at that time, so we're not just a revolving door with paper cups.“
http://www.teaandcoffee.net/0902/retail2.htm
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CoffeeGeek - Regional: United States Central, Chicago Area Coffee Shops/Roasters
„I'm heading to Milwaukee on business today, and I am scheduled to visit Alterra Coffee Roasters since I am in the area.“
http://www.coffeegeek.com/forums/worldregional/uscentral/ 30093
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„“We are pleased to see Starbucks join the growing number of coffee roasters considering fair trade,” said Rob Everts, co-director of Equal Exchange. “However, the commitment Starbucks has made to small farmers appears quite limited and we encourage them purchase a more meaningful portion of their coffee under fair trade terms. With their volume, Starbucks could make a world of difference in the lives of thousands of peasant farmers,” Everts added.“
http://www.equalexchange.com/news_info/ prstarbucks.html
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Tea & Coffee 04/03 - Private Label Continues to Evolve
„“Private label has been around a long time, but I think it’s been classified as branding for a lot of roasteries,” Lusareta said. “But I think the way it’s changing is roasters, such as our company and others, are realizing that you’ve got to do something to help your customer. And by promoting their name on the label and helping them brand themselves is the way I think the business is actually changing.“
http://www.teaandcoffee.net/0403/special.htm
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Transfair USA | Fair Trade Month Highlights 2004
„In Milwaukee, Nicaraguan coffee farmer César Gonzales joined Alterra Coffee Roasters, Rishi Tea and Divine Chocolates for a private media tasting hosted by Alterra and Chef Mark Weber of Watermark restaurant. César also spoke at Marquette University, University of Wisconsin at Milwaukee, and the Fratney Bi-lingual School. Caribou Coffee in Milwaukee also hosted César with an enthusiastic and welcoming group of Caribou employees, some of whom drove in from Chicago, hanging on to his every word.“
http://www.transfairusa.org/content/about/ ftm04.php
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